About me
I am a problem solving, data diving, analytical thinking, writer type lady. I love learning new things, being inspired, and attempting innovation. My skills are...
- An ability to pitch new ideas with regularity, and to produce coherent and engaging copy quickly.
- The drive to support marketing ideas with data and interpret statistics in a meaningful and relevant way.
- An enthusiasm for innovative thinking, creative audacity, and viewing a tight brief as a challenge and not a restriction.
- Understanding the combined power of unique web content content and good SEO to improve site performance.
Also did I mention that I'm an award winning script writer? That comes in handy occasionally.
Projects credited in
- gamescom 2014 - Xboxgamescom is rapidly becoming one of the most eagerly anticipated gaming conventions in the World. It is certainly the largest event of its kind in Europe, attracting 335,000 visitors in 2014. The Xbox presence at gamescom is massive. New games are launched, beta versions are revealed, and trailers for upcoming titles are played to thousands of fans. Marketing, preparing and supporting the event are huge tasks – and Xbox asked us to help them make 2014 another memorable year at gamescom. Xbox have a gamescom strategy to match the scale and scope of the event itself. There were three levels to the services we provided; pre-show design and development, show-week on-site design support and reporting, and post show analysis.
Work history
Web & Data AnalystStaak Ltd
Royal Leamington Spa, United KingdomFull Time
On contract to Xbox.com, my responsibilities include:
• Providing regular analysis of webpage performance using Adobe Analytics (formerly Omniture) and Google Analytics. These metrics provide basic statistics of web traffic, as well as audience profiles and a breakdown of popular content and successful campaigns. Reports will include insights on the impact of Social Media channels, organic and paid keywords, and the path to purchase.
• Measuring Social Campaign performance against global benchmarks for Share and Referral rates.
• To continuously improve conversion levels and the overall performance of the website, with particular focus on Xbox One and Xbox One S console sales and the migration of Xbox 360 owners to the newer consoles.
• To better understand the journey paths of Xbox.com visitors, improve engagement and reduce fallout. To suggest possibilities for new marketing campaigns, sales opportunities, or useful pages. In August 2016 I proposed that Xbox.com would benefit from a Family Hub to better offer parents guidelines on security, set up, and privacy. This page was created and published in November 2016,
• To provide interactive automated dashboards for stakeholders via Adobe Analytics, enabling quick access to current metrics.
• To provide monthly reports on general webpage performance across EMEA, mapping trends and noting insights.
• Providing ad-hoc reports when requested, most notably on promotional content, social channel engagement, page-related revenue, and campaign successes.
• Using Adobe Analytics, Google Analytics, advanced Excel, PowerPoint, Word and InDesign to provide a variety of reports and infographics.
• To provide tracking documents for all new pages, detailing code and SEO content to ensure 100% data collection.
• To take ownership of tracking methodology, ensuring consistent naming conventions and tagging are used across the site.
Internally at Staak my responsibilities include:
• All aspects of social media strategy. Creating and posting all social media communication on behalf of Staak Ltd. (Please note that our channels have not been updated recently – Social Media strategies are on hold as we are in the process of a re-brand.)
• Writing, proofing and editing copy for client campaigns and the Staak website and portfolio. Pieces are required to be delivered quickly, meet a high standard, and meet the tonal requirements of a variety of campaign types and clients.
• Participating in pitch meetings, contributing ideas to meet strict briefs and client requirements. Co-creating pitch documents for client review.
Marketing Executive, Strategy & Operations and Digital Marketing
- London, United KingdomFull Time
My responsibilities included:
• Project management of web content – working with analytical practices to create and maintain web pages to display our most recent research based on a current topic or a long-term financial theme.
• Providing regular analysis of webpage performance using Google Analytics and Adobe Omniture. These metrics provide both basic statistics of web traffic, as well as in-depth audience profiles and a breakdown of popular content and successful campaigns, as well as SEO insights and metrics.
• Contributing to the team’s Digital Marketing strategy by project planning new initiatives, such as an Augmented Reality channel, externally hosted blogs, and app design.
• Responsible for a number of regular newsletter mailings (CreditMatters EMEA, Nyhetsbrev and Corporate Round-Up), putting together content in Eloqua, formatting the mailings, achieving sign off and keeping distribution lists up to date.
• Providing regular analysis of newsletter (and other ad hoc mailing) performance, including audience profiles and click-through metrics.
• Collecting data on events, our online video channel (CreditMatters TV), and speaking engagements. Providing reports on a monthly, quarterly and annual basis demonstrating our outreach statistics.
• Creating and maintaining budget workbooks for the Strategy and Operations team using Excel and VisualBasic, and providing regular reports on our expenditure, both planned and actual.
• Co-maintaining the InfrastructureViews blog with the U.S. Marketing team.
• Providing statistics on the reach and success of our Twitter channel. Acting as a liaison between the Communications Team and the rest of S&P EMEA to suggest and promote relevant tweets.
• Privacy Officer for UK Ratings, utilising quality control over our content to ensure commitment to UK regulations.
Marketing Executive 1 January 2010 – 10 January 2011
My responsibilities included:
• Conducting projects to provide research and solutions within S&P Ratings, including Social Media strategies, client profiling and potential areas for new business targeting.
• Designing and implementing a number of new internal processes for data management across multiple teams, including contact management, outreach statistics and performance analysis.
• Building and maintaining a number of internal and external websites, such as departmental and project-based dashboards, www.sandprecoveryratings.com and our department’s presence on the Standard & Poor’s Intranet.
• Writing copy for online content and internal newsletters.
• Member of the McGraw-Hill Social Media Committee, providing feedback and commentary on the purpose and best use of social media for the Standard & Poor’s brand.
• Privacy Officer for UK Ratings.
Administrative Assistant & Digital Marketeer 6 December 2004 – 1 January 2010
My responsibilities included:
• Building and maintaining a number of internal websites, including writing and updating copy.
• Creating, Formatting and proof-reading documents and presentations, including the design and management of templates for Business Plans that are used globally.
• Co-chair of the Digital Marketing team, investigating the use of Social Media in Marketing.
• Maintenance of the Marketing section on the S&P Intranet, including the creation and support of an online Biography Library for S&P employees.
• General administrative duties including diary management and expense management.
Skills
- Analysis Reporting
- Copywriting
- Script Writing
- Advanced Excel
- Omniture
- Salesforce
- Brainstorming
Education
BA (Hons) Writing for Theatre, TV, Film and Radio
- London, United Kingdom
Completed 2 A Levels: English and Theatre Studies
- Newport, Saffron Walden CB11, UK
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Awards
Clean House Markie
In 2010 the Market Intelligence team won the Clean House Markie award for developing a new client self-service validation process, and I played a key part in the design and implementation of this project.Gold ACE Award
In 2009 I was awarded a Gold ACE Award at Standard & Poor’s for construction of a new intranet dashboard for senior managers. These awards are given out annually to employees who have contributed ideas for new, compelling innovations and represent the highest standards in service and leadership. Only 60 are awarded each year, from among 5000 employees.+ Show more