gamescom is rapidly becoming one of the most eagerly anticipated gaming conventions in the World. It is certainly the largest event of its kind in Europe, attracting 335,000 visitors in 2014.
The Xbox presence at gamescom is massive. New games are launched, beta versions are revealed, and trailers for upcoming titles are played to thousands of fans. Marketing, preparing and supporting the event are huge tasks – and Xbox asked us to help them make 2014 another memorable year at gamescom.
Xbox have a gamescom strategy to match the scale and scope of the event itself. There were three levels to the services we provided; pre-show design and development, show-week on-site design support and reporting, and post show analysis.