Charlie Pinder Creative / Photo / Art Director / Communication / Production | The Dots
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Charlie Pinder

Creative / Photo / Art Director / Communication / ProductionBath, United Kingdom
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Charlie Pinder

Creative / Photo / Art Director / Communication / ProductionBath, United Kingdom
About me
Photographer | Art Director | Creative Leader | Content & Marketing Strategy | Video & Photo Producer Senior creative professional and brand advocate, who combines a love of outdoors with technical and aesthetic design, authentic storytelling and artistic project leadership. With a wealth of international experience, I have a clear commercial and cultural understanding of where, when and how creative storytelling, consumer marketing and channel development connects with target audiences. I strive to elevate brand performance and deliver consistently innovative and visually stunning work. Armed with a Degree in German with Business and French, I spent my early career in Finance, before converting my passion for photography into a commercial business in 2007. Over the next three years, I built a sustainable client base across event, portrait, interior and travel photography. In 2010, I joined Canon Europe, where I optimised brand identity by writing visual guidelines that brought fresh and vibrant imagery in-house, as well as initiating TTL strategies that increased marketing opportunities and profitable growth. In 2013, I strengthened my skillset by moving to Red Bull Media House as International Photography Manager; leading creative photography direction that reinforced brand identity, raised corporate profile and provided additional revenue streams. With oversight of budgets and teams in Austria and US, I marketed Red Bull’s unique visual voice through the full spectrum of multimedia communications to captivate audiences. I leveraged emerging technology, including infrared, time / hyper-lapse and 360 imagery, and led creative and editorial content for Red Bull VR productions. I thrive on innovation and challenge traditional thinking to stay ahead of competitors. Over the last two years, I have broadened my professional exposure on global freelance projects, including creative direction to Italian Formula One racing team Scuderia Toro Rosso and Red Bull Racing.
Projects
  • A Photographer Talks YouTube ChannelRegular interviews with street, sport and fine art photographers from around the world, who I have either discovered or worked with. We discuss images, what drives them, and projects they are working on. Talks remain as a “black book” of talent. An instagram account complements the channel. Brand Design Digital Production Social Programming
  • Scuderia Toro Rosso Driver Shoot2019 season driver shoot for F1 Team Scuderia Toro Rosso Shot in a London studio. Art Direction. Production Management through to final delivery. Liaised with set artists to finalise design to be painted in studio. Directed photographer & managed athletes on set during shoot. Organised retouch with agency.
  • Penn Lea Road BookCommunity project during the Covid pandemic. Photos of families on a backdrop in front of their homes, along with images of their houses, historical documents & a drone shot of the street were brought together, along with commentary from each family, in a beautifully designed book. Copies were sold to all 16 families who participated. Photography Design in collaboration with Deborah Ranzetta Print Production
  • Lighting the Spirit PhotoshootContent & Product Partnership between Red Bull and Elinchrom. Shot on location in Spirit Falls (USA). Managed all legal & contract negotiations. Shoot concepting. Production Management. Cross-functional liaison to ensure final version met Elinchrom’s and Red Bull TV’s requirements.
  • Oddservations Photo BookCulmination of a 10 year photo project photographing the oddities that are around us but not necessarily seen. Shot in multiple locations around the world. Photography Image Editing Layout & Design Typeface selection Print Production
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Work history
    International Photography ManagerRed Bull Media House
     - Salzburg, AustriaFull Time
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    Photo & Video ManagerCanon Europe
     - London, United KingdomFull Time
Skills
  • Entrepreneurial Mind-set
  • Photographic Direction
  • Photography
  • Photography Production
  • Creative Approach
  • People Person
  • Commercial Awareness
  • Strategic Thinking
  • Creative Thinker
  • Art Direction
Education
    Creative Direction (Short Course)Central Saint Martins (UAL)
     - London, United Kingdom
    Week long course covering all aspects of Creative Direction
    BA(Hons) GermanQueen Mary University of London
     - London, United Kingdom
    4 Year sandwich course studying German, and French. Year abroad spent in Berlin.