Charlie Pinder

Charlie Pinder

Creative / Photo / Art Director / Communication / ProductionBath, United Kingdom
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Poppy Jamieson
Charlie Pinder

Charlie Pinder

Creative / Photo / Art Director / Communication / ProductionBath, United Kingdom
About me
Photographer | Art Director | Creative Leader | Content & Marketing Strategy | Video & Photo Producer Senior creative professional and brand advocate, who combines a love of outdoors with technical and aesthetic design, authentic storytelling and artistic project leadership. With a wealth of international experience, I have a clear commercial and cultural understanding of where, when and how creative storytelling, consumer marketing and channel development connects with target audiences. I strive to elevate brand performance and deliver consistently innovative and visually stunning work. Armed with a Degree in German with Business and French, I spent my early career in Finance, before converting my passion for photography into a commercial business in 2007. Over the next three years, I built a sustainable client base across event, portrait, interior and travel photography. In 2010, I joined Canon Europe, where I optimised brand identity by writing visual guidelines that brought fresh and vibrant imagery in-house, as well as initiating TTL strategies that increased marketing opportunities and profitable growth. In 2013, I strengthened my skillset by moving to Red Bull Media House as International Photography Manager; leading creative photography direction that reinforced brand identity, raised corporate profile and provided additional revenue streams. With oversight of budgets and teams in Austria and US, I marketed Red Bull’s unique visual voice through the full spectrum of multimedia communications to captivate audiences. I leveraged emerging technology, including infrared, time / hyper-lapse and 360 imagery, and led creative and editorial content for Red Bull VR productions. I thrive on innovation and challenge traditional thinking to stay ahead of competitors. Over the last two years, I have broadened my professional exposure on global freelance projects, including creative direction to Italian Formula One racing team Scuderia Toro Rosso and Red Bull Racing.
  • A Photographer Talks YouTube Channel
    A Photographer Talks YouTube ChannelRegular interviews with street, sport and fine art photographers from around the world, who I have either discovered or worked with. We discuss images, what drives them, and projects they are working on. Talks remain as a “black book” of talent. An instagram account complements the channel. Brand Design Digital Production Social Programming
  • Scuderia Toro Rosso Driver Shoot
    Scuderia Toro Rosso Driver Shoot2019 season driver shoot for F1 Team Scuderia Toro Rosso Shot in a London studio. Art Direction. Production Management through to final delivery. Liaised with set artists to finalise design to be painted in studio. Directed photographer & managed athletes on set during shoot. Organised retouch with agency.
  • Penn Lea Road Book
    Penn Lea Road BookCommunity project during the Covid pandemic. Photos of families on a backdrop in front of their homes, along with images of their houses, historical documents & a drone shot of the street were brought together, along with commentary from each family, in a beautifully designed book. Copies were sold to all 16 families who participated. Photography Design in collaboration with Deborah Ranzetta Print Production
  • Lighting the Spirit Photoshoot
    Lighting the Spirit PhotoshootContent & Product Partnership between Red Bull and Elinchrom. Shot on location in Spirit Falls (USA). Managed all legal & contract negotiations. Shoot concepting. Production Management. Cross-functional liaison to ensure final version met Elinchrom’s and Red Bull TV’s requirements.
  • LOWA Hiking Boots
    LOWA Hiking BootsPersonal project featuring Lowa walking boots. Storyboard scamping of initial idea and concept. Filmed on Canon EOS 5D and Canon G5 X. Edited on Adobe Premiere Pro.
  • Oddservations Photo Book
    Oddservations Photo BookCulmination of a 10 year photo project photographing the oddities that are around us but not necessarily seen. Shot in multiple locations around the world. Photography Image Editing Layout & Design Typeface selection Print Production
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Work history
    Creative LeadCraghoppers
    Manchester, United KingdomFull Time
    Red Bull Media House logo
    Red Bull Media House logo
    International Photography ManagerRed Bull Media House
     - Salzburg, AustriaFull Time
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  • Entrepreneurial Mind-set
  • Photographic Direction
  • Photography
  • Photography Production
  • Creative Approach
  • People Person
  • Commercial Awareness
  • Strategic Thinking
  • Creative Thinker
  • Art Direction
    Central Saint Martins (UAL) logo
    Central Saint Martins (UAL) logo
    Creative Direction (Short Course)Central Saint Martins (UAL)
     - London, United Kingdom
    Week long course covering all aspects of Creative Direction
    Queen Mary University of London logo
    Queen Mary University of London logo
    BA(Hons) GermanQueen Mary University of London
     - London, United Kingdom
    4 Year sandwich course studying German, and French. Year abroad spent in Berlin.