Photographer | Art Director | Creative Leader | Content & Marketing Strategy | Video & Photo Producer
Senior creative professional and brand advocate, who combines a love of outdoors with technical and aesthetic design, authentic storytelling and artistic project leadership.
With a wealth of international experience, I have a clear commercial and cultural understanding of where, when and how creative storytelling, consumer marketing and channel development connects with target audiences. I strive to elevate brand performance and deliver consistently innovative and visually stunning work.
Armed with a Degree in German with Business and French, I spent my early career in Finance, before converting my passion for photography into a commercial business in 2007. Over the next three years, I built a sustainable client base across event, portrait, interior and travel photography.
In 2010, I joined Canon Europe, where I optimised brand identity by writing visual guidelines that brought fresh and vibrant imagery in-house, as well as initiating TTL strategies that increased marketing opportunities and profitable growth.
In 2013, I strengthened my skillset by moving to Red Bull Media House as International Photography Manager; leading creative photography direction that reinforced brand identity, raised corporate profile and provided additional revenue streams. With oversight of budgets and teams in Austria and US, I marketed Red Bull’s unique visual voice through the full spectrum of multimedia communications to captivate audiences.
I leveraged emerging technology, including infrared, time / hyper-lapse and 360 imagery, and led creative and editorial content for Red Bull VR productions. I thrive on innovation and challenge traditional thinking to stay ahead of competitors.
Over the last two years, I have broadened my professional exposure on global freelance projects, including creative direction to Italian Formula One racing team Scuderia Toro Rosso and Red Bull Racing.
Projects
- A Photographer Talks YouTube ChannelRegular interviews with street, sport and fine art photographers from around the world, who I have either discovered or worked with. We discuss images, what drives them, and projects they are working on. Talks remain as a “black book” of talent. An instagram account complements the channel. Brand Design Digital Production Social Programming
- Scuderia Toro Rosso Driver Shoot2019 season driver shoot for F1 Team Scuderia Toro Rosso Shot in a London studio. Art Direction. Production Management through to final delivery. Liaised with set artists to finalise design to be painted in studio. Directed photographer & managed athletes on set during shoot. Organised retouch with agency.
- Penn Lea Road BookCommunity project during the Covid pandemic. Photos of families on a backdrop in front of their homes, along with images of their houses, historical documents & a drone shot of the street were brought together, along with commentary from each family, in a beautifully designed book. Copies were sold to all 16 families who participated. Photography Design in collaboration with Deborah Ranzetta Print Production
- Lighting the Spirit PhotoshootContent & Product Partnership between Red Bull and Elinchrom. Shot on location in Spirit Falls (USA). Managed all legal & contract negotiations. Shoot concepting. Production Management. Cross-functional liaison to ensure final version met Elinchrom’s and Red Bull TV’s requirements.
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Work history
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Creative LeadCraghoppers
Manchester, United KingdomFull Time
International Photography ManagerRed Bull Media House
- Salzburg, AustriaFull Time
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Skills
- Entrepreneurial Mind-set
- Photographic Direction
- Photography
- Photography Production
- Creative Approach
- People Person
- Commercial Awareness
- Strategic Thinking
- Creative Thinker
- Art Direction
Education
Creative Direction (Short Course)Central Saint Martins (UAL)
- London, United Kingdom
Week long course covering all aspects of Creative Direction
BA(Hons) GermanQueen Mary University of London
- London, United Kingdom
4 Year sandwich course studying German, and French. Year abroad spent in Berlin.