About me

Creative Integrated Producer with 10+ years experience working in the Sport, Fashion, Media and Creative Industries. Experience is both agency and client-side, and production experience spanning in Stills and Film Production, Digital, Television, Retail, Graphic Design, Post Production, Project Management and Live Events.

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Projects

• 28

  No human is limited.Production of Stills: Working alongside the inspirational Eliud Kipchoge on the global launch of his first ever capsule collection. Shot by Sophie Ebrard. #rununlimited #kipchoge #nike
• 17

  Nike Running: JoyrideProduction of Stills Capture and Retail Design for Nike Running’s latest campaign, Joyride. Produced in Barcelona, the campaign imagery and retail space roll-out appeared OOH, Online and in Nike stores across Europe and the Middle East.

Projects credited in

• 31

  NIKE: No one plays like DXBDirector Sharif Hamza worked with U LA LA on our second project for Nike’s flagship store in Dubai, capturing the “region’s thriving basketball scene” and bringing his incredible eye to the project, a mix of short in-store and social teaser films accompanied by Sharif Hamza’s stunning photo portraiture.
• 1

  The Living Room CupA chance to compete against the world’s best athletes.
• 1

  Makers House BurberryLaunching their latest Show, in September 2016 Burberry opened Makers House space, presenting a huge range of British crafts and displaying the full AW 2016 runaway collection.  Being inspired by the brand, I was drawing the new season's clothes during a week, developing my life-drawing skill and fashion illustration's style. As the models, mostly I used characters from a world-famous videogame World of Final Fantasy by Square Enix, especially from a separate Final Fantasy 6 game. So, mixing fas
• 3

  The Tale of Thomas Burberry - Burberry Festive 2016
• 25

  Burberry Campaigns
• 2

  Peter Pilotto for TargetTHE CHALLENGE Launch the Peter Pilotto for Target designer collaboration, a British design duo unheard of by Target’s audience. THE IDEA Celebrate the graphic nature of Peter Pilotto across key channels off and online to gain the audiences attention and help them understand the design ethos behind the Peter Pilotto collection for Target. THE EXECUTION Hand paint walls around key city centers with the colourful, iconic Peter Pilotto graphic prints. Bring the different Peter Pilotto prints alive in bespoke content across Instagram, Facebook, Pinterest and Target’s owned assets. Bring alive in TV, Print, and Interactive OOH. Create an exclusive partnership with Net a Porter as both editorial and eCommerce partners. THE RESULTS Over 392 million impressions on social channels. The collection sold-out within 24 hours on Net a Porter and Target.com.

Work history

Creative ProducerNike
May 2020Amsterdam, NetherlandsFull Time
Lead Producer for the Running and Training category. Producing moving-image, print, digital, and retail-led EMEA Nike campaigns, based at the European Headquarters, Brand Creative Studio.
Creative ProducerNike
Apr 2019 - May 2020London, United KingdomFreelance
Freelance Producer based in the Nike London Brand Design Creative Studio, producing Global moving-image, print, and retail-led Nike campaigns.

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Skills

• Fashion
• Advertising
• Events
• Film
• TV
• Visual Arts
• Photoshop
• Word
• Production/project Management
• Graphic Design

Education

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Bachelor of Arts (BA) Leeds University
Jan 2004 - Jan 2007Leeds, United Kingdom
Media and Popular Culture