Hey! I’m Charlotte, a creative copywriter that’s helped shaped brands’ tone of voice for almost five years. From fashion to finance, I’ve worked with clients both in-house and agency-side, writing for brands like Sky, Topshop, HSBC and Coca-Cola HBC.
I’m at home with all kinds of copy, be it dreaming up a concept for a campaign, crafting short, snappy social posts or getting creative with more long-form, editorial pieces.
Projects
- Building a storytelling platform for Coca-Cola HBCCoca-Cola HBC is one of the world’s largest bottlers for The Coca-Cola Company. The business had great stories to tell, but its website wasn’t articulating that. We worked with them to create an engaging experience across their 28 local sites – developing a key vision and principles and providing guidance on tone of voice and photographic style
Projects credited in
- ASK JAY - JTI InfoSec chatbotThe Drum B2B awards - 2019 Best Corporate Communications Campaign Problem: How to increase awareness and trigger long-lasting behavioral change towards Information Security for JTI employees? Users: JTI employees Challenges: Cybersecurity concerns everyone in a company. However, it's hard to realize its importance until a problem arises. How to get people interested and feel involved? Employees often find it difficult to remember the learnings of an InfoSec workshop. On top of that, the cybe
Work history
CopywriterCurve
- London, United KingdomFull Time
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CopywriterSky Creative Agency
- Isleworth, United KingdomFull Time
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Skills
- Fashion
- Marketing PR
- Travel
- Excel
- Indesign
- Word
- Attention to Detail
- Copywriting
- Australia
- Drive and Passion
- Magazine Editorial
- Writing Editing Skills
- Reviewing Reporting
- Journalism Creative Writing
- Proof Reading Skills
- Brand
- Corporate
Education
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Bachelor of Arts (BA) University of Melbourne
London, United Kingdom