Charlotte McKelvie
Available

Charlotte McKelvie

Head of Digital MarketingLondon, United Kingdom
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Charlotte McKelvie
Available

Charlotte McKelvie

Head of Digital MarketingLondon, United Kingdom
About me
A results driven and motivated Head of Digital Marketing for three years working at an acclaimed multi-purpose arts and music venue in Glasgow with a wealth experience in relative fields, looking to obtain a career in London with this experience. Passionate about keeping updated on, and applying contemporary digital marketing techniques towards events in order to aid the venue brand and promoters we align with. An excellent communicator within a team in a creative environment implementing forward thinking ideas which are driven by a desire to meet targets employing innovative marketing strategies.
Projects
  • Party for The Yard
    Party for The YardIn Glasgow, Scotland, there are two scenes undeniably synonymous with Glaswegian culture: skateboarding and music. One of its most stimulating venues, SWG3, revered by locals as much for its artistic exhibitions as its alternative club nights made it the ideal spot to play host a fundraiser for the consturction of multi-purpose recreational skate parks to be build in Glasgow. The name 'Party for The Yard' stems from the opening of the new SWG3 Yard in Glasgow as this is where the skatepark is se
Work history
    Event Organiser
    Glasgow, United KingdomFreelance
    Organising and managing fundraisers for the construction of multi-purpose recreational spaces within Glasgow. Responsible for the planning and implementing of all internal and external aspects of the events within a small team of two to develop a brand identity and raise money. Duties: - Planning and programming - Commissioning artists for promotional materials such as posters, flyers and online media - Developing and executing marketing strategies - Social media management
    Head Of Digital Marketing
    Glasgow, United KingdomFull Time
    Responsible for running and implementing all aspects of the digital and social marketing applied to the venue in a creative and goals oriented manner. Duties: - Managing all socials that the venue plays host to; Facebook, Twitter, Instagram, Mail chimp - Strategise and schedule posts in advance based on analysis of analytics - Protect the brand reputation and our clients through marketing in a precise and attentive manner - Update and edit the website based on past and upcoming events which also includes archiving - Curate key content to attract audiences to upcoming events within the programme and showcase brand development through focused layouts - Liaising and assisting artists, performers, clients and promoters
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Skills
  • Digital Marketing
  • Content Curation
  • Marketing Strategies
  • Digital Expertise
  • Event Organisation
  • Social Media Digital Strategies
  • Digital/online Marketing
  • Marketing Analysis
  • Brand Developent
  • Archives/digital Archives
Education
    English Literature and Digital Media BA Pending
     - Glasgow, United Kingdom
    English Literature and Digital Media BA Pending
    HND Media and Communications
     - Glasgow, United Kingdom
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