About me

A versatile writer and creative strategist with 4 years experience working on wicked editorial projects for some of the nation’s favourite brands.

QuestionsProjectsExperienceTeam

Projects

• Nando's AwehWhilst on the Editorial team on Adjust Your Set I was Editor and Content Creative on Nando’s first youth culture publishing platform: Aweh. Nando's tasked AYS to help them on their mission to become a youth culture brand in divided times. So we gave the UK's most exciting, creative changemakers a platform to discuss something meaningful to them with one purpose: inspire Nando's young audience into action. You can read the magazine here. Whether that's getting Amelia Dimoldenberg of Chic
• Copy - Nando's Takeaway BagWrote the copy for Nando's infamous takeaway bags: Secure The Bag. Seen, loved and double-tapped allover the UK.

Work history

Mid-Weight CreativeLADbible Group
Apr 2021London, United KingdomFull Time
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Creative StrategistFreelance
Mar 2020London, United KingdomFreelance
End-to-end creative services. Qual research, insights, creative strategy, concepting, copywriting, creative direction. Brands I’ve worked for: Nando's, Bumble, Zalando, Amazon Prime Video, Skittles, Chappy App, Frame, Paddy Power and sustainable fashion start-up SupplyCompass. Places I’ve worked with: Nando’s, Platform13, Refinery29, Polari, GayTimes.

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Skills

• Brand Content
• Content Creation
• Writing
• Content Strategy
• Culture Marketing
• Video Content
• Creative Concepting
• Copywriting

Education

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BA EnglishUniversity of York
Oct 0013 - Jun 0016York, United Kingdom
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