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I am a creative and enthusiastic marketing professional with a hands-on, methodical and organised approach to tasks and problem solving. I aspire to achieve and perform in all aspects of life, which has seen me finish top of my class at Master’s level, gain entry onto a prestigious post graduate business programme and accomplish numerous fundraisers for charity. I have a strong desire to build a successful career in marketing. I am a native German speaker with fluency in English and conversational French. I possess a positive 'can-do' attitude, utilising my initiative and employing a broad range of skills to deliver work to time and standard. I am confident in my ability to propose my own ideas when appropriate and operate successfully both independently and as part of a team.Locked Pro Plan feature
• Working across the Purina Specialist brands account producing work from TV to Print to Social Media across the UK and Europe for a range of Purina brands such as Pro Plan, BETA, Dog Chow and Purina Corporate Communications. • One of the key driver across the Purina Pets at Work Campaign (PAW), which included the PAW Toolkit with its hosting UK website, EMENA media page, as well as social media campaign across Twitter and LinkedIn. • Develop and maintain a productive, open, trusting and honest relationship with key client contacts. • Ensure client requests are dealt with promptly and that expectations are managed in terms of speed, delivery and budgets. • Responsible for orchestrating internal agency resource and the efforts of third parties to ensure the success of client projects. Briefing creative on a daily basis to ensure the timely delivery of campaigns. • Responsible for assisting Account Directors in writing proposals, creative and task briefs, project plans, budgets and schedules. • Liaising with suppliers, such as printers and production crews on the execution of campaign elements. • Manage all jobs to ensure they are scheduled on time, to budget and are monitored using the right processes. • Ensuring the client is kept up-to-date with timings as the job progresses and planning enough time for their approvals – understand who they need to manage and help them do it.
• Clients included Purina, Ryvita, John West, ARLA, Colgate, Quaker, Nestle Purina, Nutella, Innocent, Kellogg’s, Goose Island, Whitley Neill among another FMCG brands. • Delivered over 200 activations during my time at N2o including shopper marketing sampling campaigns, interactive road shows and virtual reality experiences. • Develop key relationships with clients as well as respond to client briefs to establish a clear project plan for the campaign. • Act as a key point of contact to oversee the delivery of correct and completed client work on time and to schedule, managing SLAs, turnaround times and campaign costs with client. • Identify and coordinate all relevant internal resources that need to contribute to the planning, specification, creation or delivery of the campaign. • Create and maintain a detailed scope of work that clearly sets out the agreed tasks and deliverables • Write coherent briefs for relevant departments, including creative, design, Content, Operations, Technical and Production. • Lead day to day management of any client deliverables and successful closure of any issues where they arise. • Manage and document any change requests and adjust cost estimates and time plans accordingly. • Deliver regular campaign reporting and analysis for client and for internal review, reflecting on campaign KPIs.
• Project managed the DMA Youth Initiative which seeks to encourage graduates and school leavers to enter the direct marketing industry. This involves directly managing the development of the Youth Platform due to launch in September 2015 in conjunction with the IDM as well as developing an engagement programme for young people in the industry, including quarterly events. • Successfully expanded the youth member database of the DMA from zero to 300 within the first year of the Youth Initiative and have grown youth membership on DMA Councils from 3 to 8 within the first 6 months of the initiative. • Help facilitate and project manage DMA council events, research, best practice, white-papers, thought leadership and all council outputs and co-ordinate the content for DMA council communication channels e.g. blog, newsletter, social media etc. • Manage DMA council projects by delivering project plans and outputs to deadline and budget. Successfully delivered a 12,000 copy insert in conjunction with the DMA Inserts Council, published in Marketing in November 2014. • Assist with the annual DMA elections, DMA events, networking and business development projects. To date have recruited over 150 new council members since starting work at the DMA.
• First point of call for media requests and enquiries, while developing and maintain strong relationships with local and national industry and daily press. • Planning, administrating and executing successful events and trade shows both internally and in cooperation with industry and business partners to ensure a high profile of the DTG. • Drafting press releases and e-communications to inform both press and members of activities of the DTG as well as and monitor press cuttings to maintain an impeccable record of press coverage achieved. • Negotiate and organise for DTG Management to speak at conferences and events as well as managing their speakers’ diaries throughout the year, attending sessions as required. • Assist with the generation of content for, and the maintenance of, the Group’s websites as well as maintain and update the DTG’s social media profiles. Grew the DTG Testing Twitter account from scratch to several hundred followers within the space of 6 months. • Research, and write articles and columns for the submission to trade and industry magazines, published under the name of DTG management members.
Octopus Group is a content marketing agency that grows sales for tech brands. Key Responsibilities: - Database Management for event and new business purposes using database tools such as Darwin and Salesforce - Write and assist in the production of awards entries for various awards such as the Golden Hedgehogs and PR Week Awards for the Group - Email Marketing using GraphicMail and MailChimp to promote events held by the Group as part of their client, industry and new business engagement - Writing copy to be used in press releases, Marketing & PR awards entries, and event invitations to help promote the activities and achievements of the Group - Event management, liaising with event partners, venues and colleagues involved in the event to ensure a successful, smooth and well-regarded event - Raising and maintaining expenses and POs for events, my team and other marketing and PR activities - Phone management for the overall Sales & Marketing team
Courses in: Digital Marketing, Brand Management, Consumer Behaviour Graduated with a High Merit
Majors in Medical and Social Anthropology Graduated with Distinction
Majors in Medical Anthropology, Politics of Corruption 2:1 Final Grade