I support the Austin Fraser's marketing throughout the UK, USA and Germany. I am responsible for creating compelling copy and digital artwork/photography on a range of social media platforms including Facebook, Twitter, LinkedIn, Google Plus and Instagram. Since joining, I have increased our follower growth by over 100%. Alongside this, I compose and promote content for Austin Fraser's blog, with three weekly posts that are original and industry specific. I have formed close connections with local and industry press and I manage outbound content on a regular basis. Inbound communication is another role I have taken on recently, composing a new update email to increase staff engagement with the marketing department. Working alongside the Marketing Executive, I am involved in coming up with ideas for larger social media and RIO strategies. By using analytics, that I maintain, we are able to make decisions as a team to build Austin Fraser's brand, core values and increase customer and candidate databases.
For the past three years, I have been working as a freelance copywriter, using to my written work to develop a range of company's personalities. Predominately within the fashion and retail sector, I have created blog posts, press releases, product descriptions and website content.