About me

Currently working as Senior Digital Content Manager at Accolade Wines, my background is a full of food, drink, fashion and lifestyle marketing, copywriting and social media management.

QuestionsProjectsExperienceTeam

Projects

• 2

  Lambrini Visual Identity ChangePhotography and Art Direction by Johnny Stephens Photography Editorial shoot to support the Lambrini visual identity shift, curated by myself. This pulled more into inspirational versions of both party and at-home relaxation moments, based on category data which outlined that these were the brand's core consumption moments. Utilised a diverse range of models, including a non-binary model. Since the launch of these assets, our total accounts engaged across organic and paid social has increased
• The Echo Falls Perfect Night In ChallengeVideo series designed to build reassurance back into the brand. Echo Falls was placed within real-life decision-making moments…and was always the right choice! This reality TV-inspired format was filled with fun, authentic moments. Kick started with celebrity siblings Fleur and Keshia East.

Projects credited in

• 1

  Echo Falls SeltzersFor this shoot the key elements are colours, caustics and shadows. Images are vibrant & fun, not too serious yet still have chic contemporary feel about them without being too minimal.
• 2

  Kumala Wine shootSouth African wine brand Kumala is all about the good times with friends. In summer 2019, Kumala wanted to "bring the braai to Britain" and show the UK how to have a true South African barbecue. We were asked to do a shoot to support their campaign across social, including still and moving images. Produced by Emilia Harris (Sticky Content), styled by Theresa Bates, shot by Max Bridge (Square Mountain), concepted and art directed by Kiera Black.

Work history

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Global Content LeadKaro Healthcare
May 2023Maidenhead, United KingdomFull Time
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Senior Digital Content ManagerAccolade wines
Jan 2019 - Mar 2023Weybridge, United KingdomFull Time
• Creative direction lead – Establishing clear visual identities based on brand objectives and consumer targeting. • Content development lead – Concepting, briefing and working with freelancers and agencies to deliver best-in-class, digital-first content across all priority brands. • Social media, email marketing and digital content strategy lead – Devising strategies per priority brand inclusive of content pillars and tone of voice development. • Influencer marketing lead – Inclusive of all briefing, influencer selection, campaign management and post campaign analysis. • Editorial lead – Reviewing and advising on all digital copywriting across social media, email marketing and branded website. • Management of relationships with celebrity talent including Fleur and Keshia East and Denise Van Outen. • Management of content production budget. • Providing software solutions for social media listening, reporting and scheduling. Manage full onboarding and use-case processes. • Direct line management of CRM & Social Media Manager

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Skills

• Fashion
• Marketing PR
• Copywriting
• Editing
• Blogs
• Blogging
• Creative
• Email Marketing
• Proofreading
• Web Content
• Popular Culture
• Copywriting
• Social Media Content
• Social Media Communications
• Online Marketing Campaigns

Education

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Creative WritingUniversity of Roehampton
Aug 2011 - Mar 2013London, United Kingdom
Grade 2.1

Awards

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Harpers Wine and Spirits 30 Under 30Harpers Wine and Spirit