Lambrini Visual Identity Change

Photography and Art Direction by Johnny Stephens Photography Editorial shoot to support the Lambrini visual identity shift, curated by myself. This pulled more into inspirational versions of both party and at-home relaxation moments, based on category data which outlined that these were the brand's core consumption moments. Utilised a diverse range of models, including a non-binary model. Since the launch of these assets, our total accounts engaged across organic and paid social has increased by 9165%