About me
One philosophy degree taught me to always look for ways to see things differently. Eight years working in full service agencies taught me that the magic of strategy lies in the ability to make people believe in it.
I blend the pot-stirring, opportunity spotting and problem solving nature of a strategist with the room reading, big picture seeing, get shit done mentality of a project manager.
I work with global brands to create stories that resonate and help bring them to life outside of a powerpoint.
Projects credited in
- Virgin Atlantic — The Secret Travel AgentTo mark the launch of Virgin Atlantic’s new route from London to Tel Aviv, we built a travel agent in the heart of the city’s Jaffa Market and gave locals the chance to haggle for flights to London.1
- Regent Street — Hey Alexa!London’s iconic Regent Street wanted to be the go-to destination over the Christmas period. To cut-through the festive noise, as shoppers flocked online on Cyber Monday, we launched ‘Hey Alexa’, a tongue-in-cheek campaign that celebrated the virtues of IRL shopping with Regent Street’s very own real-life Alexa [Chung].3
- ibis — ibis Musicibis, one of the UK’s leading budget hotel brands, briefed us to turn up the volume and make some noise about its music-led brand proposition in 2019. They didn’t want just a one-hit-wonder creative spike, but a 12-month integrated comms program, spanning PR, social and influencers. Our goal was to amp-up ibis’ passion for music, positioning its hotels as destinations for unique music experiences, as well as great stays, with the end goal of driving bookings and building brand loyalty.4
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Work history
Strategist & Account DirectorManifest
London, United KingdomFull Time
(Previously Senior Account Manager, Account Manager)
• Held the lead role in the execution of brand strategy projects including running workshops, qual and quant research, identifying insights and developing brand purpose and proposition. Projects included a sustainable subscription service that went on to secure investment and an innovative biometric payment technology which was named in Fast Company's Top 10 Most Innovative Companies in the World for 2020
• Developed and presented campaign strategy and creative platforms for a number of clients and new business proposals resulting in the win of a number of accounts including Accor Hotels, Virgin Group, Virgin Atlantic, Gousto and The Crowne Estate
• Developed campaign and comms strategy for a number of integrated campaigns including working with Virgin Group to develop a 12 month campaign for their 50th birthday, launching Virgin Atlantic's new route to Tel Aviv and helping Regent Street get Christmas shoppers away from screens
• Held a lead role in handling relations with the Cartel network (Manifest's global partner network), ensuring there is consistent strategy across all global markets
• Was named Manifest Global's performer of the year 2018 with the nomination citing "her excellence encompasses client relations, strategic thinking and being a custodian of creativity"
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Account ManagerH'ROC Advertising
- Birmingham, United KingdomFull Time
(Previously Senior Account Executive, Account Executive)
• Project manager and key client lead for a number of integrated accounts across a wide range of industries including parenting, interiors, NGOs and tech
• Devised and executed PR strategy for a number of clients including Global parenting brand Chicco, resulting in 33% YOY increase in sales and a retailer partnership with John Lewis
• Responsible for reporting across all accounts including measuring both effectiveness and profitability to demonstrate real value to clients
Skills
- Brand Strategy
- Comms Strategy
- Strategy Consulting
- Trend Research
- Insights
- Project Management
- Business Pitching
- PR Strategy
- Creative Stragegy
- Client Handling
Education
Awards
Global Performer of the YearManifest