ibis, one of the UK’s leading budget hotel brands, briefed us to turn up the volume and make some noise about its music-led brand proposition in 2019. They didn’t want just a one-hit-wonder creative spike, but a 12-month integrated comms program, spanning PR, social and influencers. Our goal was to amp-up ibis’ passion for music, positioning its hotels as destinations for unique music experiences, as well as great stays, with the end goal of driving bookings and building brand loyalty.