Projects credited in
- ibis MUSIC 2019A global, live music programme and activation platform in partnership with Sony Music and Spotify, designed to bring emotive consumer experiences to the heart of the ibis hotels brand and give emerging musicians true career support. The programme connected established musicians, up-and-coming artists and fans to one another through an in-hotel gig series, digital platform and an unforgettable culminating live moment.
- ibis — ibis Musicibis, one of the UK’s leading budget hotel brands, briefed us to turn up the volume and make some noise about its music-led brand proposition in 2019. They didn’t want just a one-hit-wonder creative spike, but a 12-month integrated comms program, spanning PR, social and influencers. Our goal was to amp-up ibis’ passion for music, positioning its hotels as destinations for unique music experiences, as well as great stays, with the end goal of driving bookings and building brand loyalty.4
- Playstation Players Village EGX [Birmingham, UK]Attended by over 80,000 people, EGX is the peak annual exhibition for brands in the gaming industry in the UK. PlayStation held the biggest stand spanning 2011m2 with an open-plan area with 9 exhibition-stylized gaming zones as well as a main stage featuring back to back day programming for 3 days.
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Work history
Head of LiveOctagon
London, United KingdomFull Time
Octagon is a creative marketing agency specialising in sport and culture and with offices in 22 countries around the world.
We create work that earns attention and do this through smart partnerships, ideas, campaigns and experiences for some of the world’s bravest and most inspiring brands.
Head of LiveFRUKT
London, United KingdomFull Time
FRUKT builds entertaining brands that sit at the heart of culture. We help brands navigate the ever-changing world of entertainment - pushing boundaries, lifting awards and having lots of fun along the way.
I lead the department that delivers a broad range of high-profile live events across two sister agencies (FRUKT in music/entertainment, Octagon in sports) and as part of the leadership team I help to guide strategic direction.
Skills
- Brand Activation
- Brand Experience
- Experiental Marketing
- Experiential Events
- Sponsorship Activation
- Product Launch
- Press Events
- Events
- Festivals
- Marketing