Projects credited in
- Playstation Players Village EGX [Birmingham, UK]Attended by over 80,000 people, EGX is the peak annual exhibition for brands in the gaming industry in the UK. PlayStation held the biggest stand spanning 2011m2 with an open-plan area with 9 exhibition-stylized gaming zones as well as a main stage featuring back to back day programming for 3 days.
- Mastercard/League of Legends eSports [Seoul, South Korea]Activation for the 2018 World Championship held in South Korea. 'The Mastercard Nexus' located in Gangnam Gu, was a three-day experiential pop-up featuring amongst other interactive experiences, customized Augmented Reality, player meet and greets, Workshops, media events, viewing party, streaming booths and back to back tailored stage programming.
Work history
Head of LiveOctagon
London, United KingdomFull Time
Octagon is a creative marketing agency specialising in sport and culture and with offices in 22 countries around the world.
We create work that earns attention and do this through smart partnerships, ideas, campaigns and experiences for some of the world’s bravest and most inspiring brands.
Head of LiveFRUKT
London, United KingdomFull Time
FRUKT builds entertaining brands that sit at the heart of culture. We help brands navigate the ever-changing world of entertainment - pushing boundaries, lifting awards and having lots of fun along the way.
I lead the department that delivers a broad range of high-profile live events across two sister agencies (FRUKT in music/entertainment, Octagon in sports) and as part of the leadership team I help to guide strategic direction.
Skills
- Brand Activation
- Brand Experience
- Experiental Marketing
- Experiential Events
- Sponsorship Activation
- Product Launch
- Press Events
- Events
- Festivals
- Marketing