Hi there. My name is Charlotte, and I'm a 27 year-old creative and strategic marketing professional based in London, UK. I just moved here from the US (note: I am here on a Tier 5 Youth Mobility Visa that grants me full legal working status in the UK, so I do not need sponsorship), where I previously worked for and with brands across every industry from fashion to food, tech to travel. I have worked as a freelance consultant, in-house for brands, and at the agency level. I often describe myself as a "type-A free spirit," meaning that while I have the organizational skills and management capabilities that make me a highly successful account manager, I am creative in my approach and don't believe that the path well-worn is always the best one. I take calculated risks and engage any team I am a part of to think critically and with unique vision - regardless of job title - to achieve the best end results possible. Past and present clients and workplaces include: Harper's BAZAAR, LVMH, Hearst Design Group, Vistaprint, Yo El Rey Wines, Rivers-Marie Wines, Joya Villas, Mechanica, and Barewolf Brewing.
- Current and previous clients include: Joanne Gerrard Young (Master Raw Foods Chef; private chef on-location for clients including Gisele Bundchen, Tom Brady, and Dree Hemingway), Joya Villas (luxury property in Costa Rica), and Raising The Bar (career consulting based in New York City) - Projects for clients have included developing marketing strategy (GTM & internal), refreshing website copy and architecture, writing press releases, pitching and securing events, creating presentations and branded materials, planning social media content, styling and managing photoshoots, managing budgets
- Clients included: VistaPrint, Oracle, AllWays Health Partners, Forcepoint, Metro Credit Union - Promoted from Brand Coordinator to Brand Manager after 8 months - Collaborated with clients an internal teams (art directors, writers, strategists, planners) to develop strategic positioning and creative work to meet clients’ various needs - Assisted in development of brand strategy and positioning framework, bringing them to life through internal and external campaigns that include research-driven and highly creative executions across digital, traditional, and experiential marketing channels - Managed client budgets and had strong role in any and all reporting (campaign results, burn reports, etc.)
- Accounts included: Dyson, MoroccanOil, LVMH, Kering, Laneige, Waldorf Astoria, Samsung, Mionetto - Promoted from Fashion Account Associate to Account Manager after 8 months - Managed account list totaling more than $1.5MM in annual revenue, including more than $250k of new business - Sold integrated programs spanning across print, social media, digital, email, experiential, and e-commerce platforms
Graduated with Honors in Media Studies