About me
Hi there. My name is Charlotte, and I'm a 27 year-old creative and strategic marketing professional based in London, UK. I just moved here from the US (note: I am here on a Tier 5 Youth Mobility Visa that grants me full legal working status in the UK, so I do not need sponsorship), where I previously worked for and with brands across every industry from fashion to food, tech to travel. I have worked as a freelance consultant, in-house for brands, and at the agency level. I often describe myself as a "type-A free spirit," meaning that while I have the organizational skills and management capabilities that make me a highly successful account manager, I am creative in my approach and don't believe that the path well-worn is always the best one. I take calculated risks and engage any team I am a part of to think critically and with unique vision - regardless of job title - to achieve the best end results possible. Past and present clients and workplaces include: Harper's BAZAAR, LVMH, Hearst Design Group, Vistaprint, Yo El Rey Wines, Rivers-Marie Wines, Joya Villas, Mechanica, and Barewolf Brewing.
Projects
- Joya Villas - Website RedesignJoya Villas is a freelance client of mine based in Santa Teresa, Costa Rica. Joya is a collection of two sustainable luxury vacation villas, offering a premiere vacation experience to guests. When I first began working with Joya, the website felt stiff and void of any story at all (see attached screenshot). Our object was to entice people to take a vacation at the property, so a more relaxed feel and story were paramount to the success of the site. I worked closely with a photographer to capture
Work history
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Freelance Marketing ConsultantSelf Employed
London, United KingdomFreelance
- Current and previous clients include: Joanne Gerrard Young (Master Raw Foods Chef; private chef on-location for clients including Gisele Bundchen, Tom Brady, and Dree Hemingway), Joya Villas (luxury property in Costa Rica), and Raising The Bar (career consulting based in New York City)
- Projects for clients have included developing marketing strategy (GTM & internal), refreshing website copy and architecture, writing press releases, pitching and securing events, creating presentations and branded materials, planning social media content, styling and managing photoshoots, managing budgets
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Skills
- Client Management
- Design Direction
- Brand Strategy
- Copywriting
- Website Development
- Campaign Management
- Building Relationships
- Brand Activation
- Creative Briefs
- Creative Concepting
Education
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BAThe University of Virginia
- Charlottesville, United States
Graduated with Honors in Media Studies