Charlotte Rand

Senior Account Manager

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

About me

Hi there. My name is Charlotte, and I'm a 27 year-old creative and strategic marketing professional based in London, UK. I just moved here from the US (note: I am here on a Tier 5 Youth Mobility Visa that grants me full legal working status in the UK, so I do not need sponsorship), where I previously worked for and with brands across every industry from fashion to food, tech to travel. I have worked as a freelance consultant, in-house for brands, and at the agency level. I often describe myself as a "type-A free spirit," meaning that while I have the organizational skills and management capabilities that make me a highly successful account manager, I am creative in my approach and don't believe that the path well-worn is always the best one. I take calculated risks and engage any team I am a part of to think critically and with unique vision - regardless of job title - to achieve the best end results possible. Past and present clients and workplaces include: Harper's BAZAAR, LVMH, Hearst Design Group, Vistaprint, Yo El Rey Wines, Rivers-Marie Wines, Joya Villas, Mechanica, and Barewolf Brewing.

Skills

  • Client Management
  • Design Direction
  • Brand Strategy
  • Copywriting
  • Website Development
  • Campaign Management
  • Building Relationships
  • Brand Activation
  • Creative Briefs
  • Creative Concepting

Companies I’ve worked with

  • Harper's Bazaar

    Harper's Bazaar

    • Publishing
  • ASK US FOR IDEAS

    ASK US FOR IDEAS

    • Design
  • S

    Self Employed

    • H

      Hearst Magazines

      Work history

      Currently

      Senior Account Manager

      ASK US FOR IDEAS

      Nov 2019
      • London, United Kingdom
      • Full Time

      Currently

      Freelance Marketing Consultant

      Self Employed

      Jun 2016
      • London, United Kingdom
      • Freelance
      • - Current and previous clients include: Joanne Gerrard Young (Master Raw Foods Chef; private chef on-location for clients including Gisele Bundchen, Tom Brady, and Dree Hemingway), Joya Villas (luxury property in Costa Rica), and Raising The Bar (career consulting based in New York City) - Projects for clients have included developing marketing strategy (GTM & internal), refreshing website copy and architecture, writing press releases, pitching and securing events, creating presentations and branded materials, planning social media content, styling and managing photoshoots, managing budgets

      2019

      Brand Manager

      Mechanica USA

      Jan 2018 - Apr 2019
      • Newburyport, MA, USA
      • Full Time
      • - Clients included: VistaPrint, Oracle, AllWays Health Partners, Forcepoint, Metro Credit Union - Promoted from Brand Coordinator to Brand Manager after 8 months - Collaborated with clients an internal teams (art directors, writers, strategists, planners) to develop strategic positioning and creative work to meet clients’ various needs - Assisted in development of brand strategy and positioning framework, bringing them to life through internal and external campaigns that include research-driven and highly creative executions across digital, traditional, and experiential marketing channels - Managed client budgets and had strong role in any and all reporting (campaign results, burn reports, etc.)

      2016

      Account Manager

      Harper's Bazaar

      Jul 2014 - Aug 2016
      • New York, United States
      • Full Time
      • - Accounts included: Dyson, MoroccanOil, LVMH, Kering, Laneige, Waldorf Astoria, Samsung, Mionetto - Promoted from Fashion Account Associate to Account Manager after 8 months - Managed account list totaling more than $1.5MM in annual revenue, including more than $250k of new business - Sold integrated programs spanning across print, social media, digital, email, experiential, and e-commerce platforms

      2014

      Advertising Assistant

      Hearst Magazines

      Jul 2013 - Jul 2014
      • New York, United States
      • Full Time

      Education

      2013

      Aug 2010 - May 2013
      • Charlottesville, United States
      • Graduated with Honors in Media Studies