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Hello A little bit about me: I’m a creative designer and art director with a wealth of experience in the arts and charity sector. My formal education was as a graphic designer, but I also illustrate, direct and produce moving image. I’m an ideas generator, have a very keen eye for detail and relish new challenges, however big or small. I’m always calm under pressure, am able to communicate clearly to peers and colleagues, and pride myself on my ability to develop strong, intuitive and trusting relationships. I’m friendly and approachable, equally content working as part of a team as I am leading one. I’m always happy to roll up my sleeves and get stuck in – no challenge is too big or small – no cup of tea one too many. I‘m a highly-motivated, hard-working, hands on creative, but I’m also a great listener – no matter where I am or what I’ve achieved I always think there’s more to learn – we are all apprentices in a craft where no one ever becomes a master – or so Hemingway said. I have over twelve years experience working in the arts and I’m now freelancing for a number of clients including the English National Ballet, Headlong Theatre, Hunter Design and Spy Studio. I’m also an associate of Factory 311. As my CV shows, whilst I have previously worked at Creative Director level, I remain an experienced and hands on graphic designer, able to artwork, proof, print buy and send artwork to print. As my CV shows, whilst I have previously worked at Creative Director level, I remain an experienced and hands on graphic designer, able to artwork, proof, print buy and send artwork to print. Whilst the majority of my experience is within the arts sector, I am keen to broaden my influences and experiences. A small selection of my work is included in my profile here, but please visit my website for the most up to date and a broader spectrum of work. Please drop me a line about any projects!
In my current role as International Creative Director I am responsible for developing and driving the creative direction of The Body Shop to effectively communicate the brand both inside and outside the Company. I manage the in-house design studio across multi channels including store, digital, photography, art direction, content, packaging, gifting, design, film and video. I strive to continuously develop, inspire, motivate and challenge the team to generate a unique and stunning brand vision and tone of voice, that penetrates and impacts the global beauty market, developing a brand personality to resonate with customers of all ages, on all sides of the world. I provide creative leadership, direction, mentoring and coaching to my highly skilled and multiply disciplined creative team. I endeavour to bring to life a creative vision that propels the company forward whilst respecting the brands values, heritage and ethos, simultaneously helping drive the company strategy. I represent the in-house team and present creative work to all levels of the organisation, including the Executive Board, CEO and Zone teams.
I was responsible for leading a talented team of retail and digital designers, copywriters, retouchers and filmmakers to create a brand vision across all on and off line customer touch points. I creatively led and drove the team to achieve the highest standard of design, to exacting standards, in a high pressure, ever changing retail environment, on time and on budget. I worked alongside various internal stakeholders such as VM, the marketing and procurement teams, as well as external agencies as and when required, to produce a full 360° approach to the retail experience.
I worked in a freelance capacity across a variety of projects, the biggest of which was creating the English National Ballet’s season images. Other clients included Headlong Theatre, Hunter Design and Spy Studio.
As Creative Director of the National Theatre of Great Britain I was responsible for the creation, development and delivery of the NT’s brand and sub-brands, marketing campaigns, retail environments (on and off site), and event spaces. A hands on creative, personally taking ideas from first sketches through to producing and directing photoshoots, short films or unique illustrations. I successfully delivered high quality creative solutions in a fast paced, high-pressure environment, working closely with the in-house team of multidisciplinary designers and editors to produce 360º campaigns, ensuring impact across print, digital and film.
I entered the studio as a Junior, designing print for marketing, fundraising and education. I proved myself quickly in the role and moved up internally. As demands grew I took on the role of Studio Manager/Senior designer. It was in this position I started to work independently on creative briefs and also looked after the welfare and management of the team. From this role I was promoted again to Deputy Art Director, enjoying a larger creative responsibility, and finally to Creative Director.
Sole designer responsible for branding and marketing of the college and its sub brands.
Working within a small in-house team I produced a wide range of awareness print material.
Degree in Design and Art Direction inc 1 year foundation studies in art and design