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A little bit about me: I’m a creative designer and director with a wealth of experience across the retail, arts and cultural sectors. I’m a self starter, able to work both autonomously and under direction. My formal education was as a graphic designer, but I also illustrate, storyboard, direct and produce still and moving image. I’m an ideas generator, have a very keen eye for detail and relish new challenges, however big or small. I’m always calm under pressure, am able to communicate clearly to peers and colleagues a like, and pride myself on my ability to quickly develop strong, intuitive and trusting relationships. I’m friendly and approachable, equally content working as part of a team as I am leading one. I’m always happy to roll up my sleeves and get stuck in – no challenge is too big or small – no cup of tea one too many. I‘m a highly-motivated, hard-working, hands-on creative, but I’m also a great listener, no matter where I am or what I’ve achieved, I always think there’s more to learn – ‘we are all apprentices in a craft where no one ever becomes a master’ – or so some fella named Hemingway said. I have over fifteen years experience through a combination of in-house and freelancing roles, from Creative Director of the National Theatre to my most recent role as International Creative Director at The Body Shop. As my CV shows, whilst I have previously worked at Creative Director level, I remain an experienced and hands on graphic designer, able to artwork, proof, print buy and send artwork to print. Whilst the majority of my experience is within the arts sector, I am keen to broaden my influences and experiences. A small selection of my work is included in my profile here, but please visit my website for the most up to date and a broader spectrum of work. Please drop me a line about any projects!Locked Pro Plan feature
I work in a freelance capacity across a variety of projects, the biggest of which was creating the English National Ballet’s season images. Other clients included Headlong Theatre, Hunter Design and Spy Studio.
In my role as International Creative Director I was the brand guardian responsible for developing and driving the creative direction of The Body Shop to effectively communicate the brand vision to both internal and external stakeholders. I managed and creatively guided the 21 strong in-house design studio across multi-channels including store, digital, photography, art direction, editorial, content, packaging, gifting, POS and film. I continuously developed, inspired, motivated and challenged the team to generate a unique and stunning brand vision and tone of voice, that penetrated and impacted the global beauty market, developing a brand personality that resonated with customers of all ages, on all sides of the world. In addition to leading the in-house team I commissioned and developed global campaigns with numerous creative agencies. I provided creative leadership, direction, mentoring and coaching to the highly skilled and multidisciplinary in-house creative team. I endeavoured to bring to life a creative vision that propelled the company forward whilst respecting the brands values, heritage and ethos, simultaneously defining and driving the brand strategy. I represented the in-house team and presented creative work to all levels of the organisation, including the Executive Board, CEO and Zone teams.
I was responsible for leading a talented team of retail and digital designers, copywriters, retouchers and filmmakers to create a brand vision across all on and off line customer touch points. I creatively led and drove the team to achieve the highest standard of design, to exacting standards, in a high pressure, ever changing retail environment, on time and on budget. I worked alongside various internal stakeholders such as VM, the marketing and procurement teams, as well as external agencies as and when required, to produce a full 360° approach to the retail experience.
As Creative Director of the National Theatre of Great Britain I was responsible for the creation, development and delivery of the NT’s brand and sub-brands, marketing campaigns, retail environments (on and off site), and event spaces. A hands on creative, personally taking ideas from first sketches through to producing and directing photoshoots, short films or unique illustrations. I successfully delivered high quality creative solutions in a fast paced, high-pressure environment, working closely with the in-house team of multidisciplinary designers and editors to produce 360º campaigns, ensuring impact across print, digital and film.
I entered the studio as a Junior, designing print for marketing, fundraising and education. I proved myself quickly in the role and moved up internally. As demands grew I took on the role of Studio Manager/Senior designer. It was in this position I started to work independently on creative briefs and also looked after the welfare and management of the team. From this role I was promoted again to Deputy Art Director, enjoying a larger creative responsibility, and finally to Creative Director.
Sole designer responsible for branding and marketing of the college and its sub brands.
Working within a small in-house team I produced a wide range of awareness print material.
Degree in Design and Art Direction inc 1 year foundation studies in art and design