Shopping and E*ting

2013 saw the National Theatre celebrate its 50th year – a six month
celebration including exhibitions, performances, live TV broadcasts and pop-up retail and dining space, Shopping and E*ting. I was part of the core team responsible for developing the concept of the pop-up space, personally creating the branding and roll out across various printed and digital media, in addition to commissioning artists Michael Craig Martin, Paula Scher, Jamie Reid, David Carson and Graphic Thought Facility, Rude and Adam Dant to create bespoke products for the enterprise. The retail space included a mirrored bar and wood fired pizza oven, creating a lively fusion environment.