About me
A budding art director with 9 years experience working in fashion and management. Now at a point where I have left an in-house role having brought them growth and fulfilled a great opportunity to hone my eye for detail. It is now time to explore and expand my potential within an established company.
My strengths lie in introducing new creative talent to meet client requirements, managing creative production in all size budgets and in tailoring event and image production, specific to a brief.
Continually evolving in a fast moving market with an ever changing definition of trend, in the luxury and commercial market. Bringing a flow of innovative ideas to all projects and an ability to adapt creative solutions for clients needs.
Projects
Work history
Lead Creative
London, United KingdomFull Time
ROLE ACHIEVEMENTS
Introduced collaborate designers into the label - Hussein Chalayan, Drakes, De Allegri and Fogale
Secured brand stockists Labour and Wait, Tonic and Dover Street Market
In negotiations with Japanese wholesalers
Press coverage in Monocle, Selvedge, Another Magazine and Wallpaper
ROLE
Art direction
Graphic + Fashion Design - Development of logo, tag lines and unique brand identity
Marketing and Communications
Organising, sourcing, producing shoots for look books, website, social media and e-shop
Writing reports and making visual presentations
Sales and distribution - Raising purchase orders, expense claims and arranging invoices
Managing production development, quality control and dead lines
Fashion design and trend forecasting
Marketing events co-ordinator - Designing event mail-outs and monthly newsletters
Project management
Liaising with authorities, suppliers and clients
F
F
Fashion DesignerFreelance
- London, United KingdomFreelance
Fashion Design
CAD
Research
A range of high end to high street designers, designing from research, draughting, visual presentations for buyers, draping, flat pattern cutting, toiling, development and collating tech packs to production.
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Skills
- Adobe Indesign/illustrator/photoshop
- Microsoft Office
- Design Layout
- Graphics
- Mood Boarding
- Branding Identity
- Fashion Design/patternmaking/construction/dds/illustration
- Lookbook Production
- Trend Forcasting
- Drawing Sketching
Education
Access to HE Diploma (fashion CommunicationThe Cross+ng, Central Saint Martins
- London, United Kingdom
A thorough teaching of the Adobe creative suite and how to apply it to fashion print and graphics - Layouts -Typography -Print -Illustration
B A Hons Fashion Design
- London, United Kingdom
All aspects of fashion design from research, sketching, development, draping, flat pattern cutting, couture making techniques, sewing, portfolio presentation and illustration
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