Here’s to the crazy ones…
I've had the fortune of being able to turn my passion for writing, creating and packaging beautiful ideas in to a career for the last twenty years. It doesn't matter what sector or industry or space you (or your business) are trying to occupy, the approach is always the same. Find something to stand for, or rally against, do the research so the content and interpretation is fresh, on point, authentic and compelling, and execute it like you’ve taken all the time and investment the world has to offer.
What I do at chasinglibra.com...
I help you carve out a space for yourself, often in a very noisy and already ‘packed to the rafters’ marketplace through brand identity & positioning work, I help you create, or refine your voice in your sector by writing, circulating and promoting compelling content that can be capitalised on across all media channels, regardless of your budget or current awareness levels; I design and create the right mix of visually engaging marketing material that captures attention, reiterates your ideals and educates people on your promises. I help you turn people in to customers, customers in to fans, and fans in to advocates.
My work with some of the bigger names…
Since 1999 I’ve worked with (and ‘in’) Jaguar Cars, BT, e.on, Vodafone and RWE npower, and consultancy brands including Accenture.
More recent projects and shorter-term interim roles…
Since 2012, I've held freelance Marketing Director, CMO, Brand Director, Head of Digital, Innovation & Strategy Lead positions for crazy, bold and rebellious brands who are unapologetically 'rocking' the status quo in their sector; they're the 'round pegs in the square holes' and are usually eager to expand, courting late stage VC/PE commitment to realise their desire, ability and tenacity to scale.
Interested in working with me? Call 0203 605 4510 or email hello@chasinglibra.com.
Excerpts from a diary...wesharemascara.com | @WeShareMascara | #WeShareMascara
We all get to witness some rather remarkable things throughout each day, some that are wonderful and leave you awestruck like rescuing a bumblebee with Coca Cola, others...not quite so much, but it's still vital to take note of them all the same. I've written about mine for years, in part to help with my atrocious ability to recall names and places (ooops), but also sometimes to help me make sense of what takes place in our world when people forget themselves. So be kind people, it really is the only thing that matters. You can join in the conversation across social media and online at wesharemascara.com
Work history
Freelance | Consultant Marketing DirectorChasing Libra
London, United KingdomFreelance
Since 2012, acting as Marketing Director, CMO, Brand Director, Head of Digital, Innovation & Strategy Lead for crazy, bold and rebellious brands who are unapologetically 'rocking' the status quo in their sector; they're the 'round pegs in the square holes' and are usually eager to expand, courting late stage VC/PE commitment to realise their desire, ability and tenacity to scale.
Global Head of MarketingAccenture
- London, United KingdomFreelance
A Fortune Global 500 company with over 368,000 employees and clients in 120 counties which include 94 of the Fortune Global 100 and more than 80 percent of the Fortune Global 500 | £21.5 billion TO
As the project lead on the M&A of EQJHA Ltd by Accenture, I was subsequently asked to lead the Global Marketing Team across London, Prague & Pennsylvania, responsible for the global take to market strategy for Accenture’s new ‘SaaS’ energy and carbon BPO proposition. I was responsible for defining the brand identity for the new BPO offering, the end to end rebrand programme and business integration in to the Accenture family; the development, rationalisation, commitment of buy in, subsequent adoption, roll out and measurement of the <6MTH go to market strategy, as well as the MTP <3YR marketing strategy.
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Skills
- Feature Writer
- Brand Activation
- Brand Creation
- Thought Leadership
- Identity Design
- Political Campaigning
- Activism
- Sustainability Strategy
- Content Creator
Education
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A-Levels | English, Theatre Studies, MathsHoly Trinity International School
Worcester, United Kingdom
Awards
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Consultancy of the Year | Energy & Carbon Management (energyandcarbonmanagement.com)ELN
One of our lovely clients won the esteemed 'Consultancy of the Year' following our work on their submission pack, thought leadership content and reasons to believe. Well done Gary & team :-)