Chasing Libra | Brooke Remington

Thought Leadership & Content Writer | Brand Strategist

Level
Senior
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

Projects

  • Thought Leadership & Content Writer | Brand Strategist
  • Thought Leadership & Content Writer | Brand Strategist
  • Thought Leadership & Content Writer | Brand Strategist
  • Thought Leadership & Content Writer | Brand Strategist
  • Thought Leadership & Content Writer | Brand Strategist
  • Thought Leadership & Content Writer | Brand Strategist
  • Thought Leadership & Content Writer | Brand Strategist
  • Thought Leadership & Content Writer | Brand Strategist
  • Thought Leadership & Content Writer | Brand Strategist
  • Thought Leadership & Content Writer | Brand Strategist
  • Thought Leadership & Content Writer | Brand Strategist
  • Thought Leadership & Content Writer | Brand Strategist
  • Thought Leadership & Content Writer | Brand Strategist
  • Thought Leadership & Content Writer | Brand Strategist
  • Thought Leadership & Content Writer | Brand Strategist
  • Thought Leadership & Content Writer | Brand Strategist
  • Thought Leadership & Content Writer | Brand Strategist
  • Thought Leadership & Content Writer | Brand Strategist
  • Thought Leadership & Content Writer | Brand Strategist
  • Thought Leadership & Content Writer | Brand Strategist
  • Thought Leadership & Content Writer | Brand Strategist
  • Thought Leadership & Content Writer | Brand Strategist
  • Thought Leadership & Content Writer | Brand Strategist
  • Thought Leadership & Content Writer | Brand Strategist

About me

Here’s to the crazy ones… I've had the fortune of being able to turn my passion for writing, creating and packaging beautiful ideas in to a career for the last twenty years. It doesn't matter what sector or industry or space you (or your business) are trying to occupy, the approach is always the same. Find something to stand for, or rally against, do the research so the content and interpretation is fresh, on point, authentic and compelling, and execute it like you’ve taken all the time and investment the world has to offer. What I do at chasinglibra.com... I help you carve out a space for yourself, often in a very noisy and already ‘packed to the rafters’ marketplace through brand identity & positioning work, I help you create, or refine your voice in your sector by writing, circulating and promoting compelling content that can be capitalised on across all media channels, regardless of your budget or current awareness levels; I design and create the right mix of visually engaging marketing material that captures attention, reiterates your ideals and educates people on your promises. I help you turn people in to customers, customers in to fans, and fans in to advocates. My work with some of the bigger names… Since 1999 I’ve worked with (and ‘in’) Jaguar Cars, BT, e.on, Vodafone and RWE npower, and consultancy brands including Accenture. More recent projects and shorter-term interim roles… Since 2012, I've held freelance Marketing Director, CMO, Brand Director, Head of Digital, Innovation & Strategy Lead positions for crazy, bold and rebellious brands who are unapologetically 'rocking' the status quo in their sector; they're the 'round pegs in the square holes' and are usually eager to expand, courting late stage VC/PE commitment to realise their desire, ability and tenacity to scale. Interested in working with me? Call 0203 605 4510 or email hello@chasinglibra.com. Excerpts from a diary...wesharemascara.com | @WeShareMascara | #WeShareMascara We all get to witness some rather remarkable things throughout each day, some that are wonderful and leave you awestruck like rescuing a bumblebee with Coca Cola, others...not quite so much, but it's still vital to take note of them all the same. I've written about mine for years, in part to help with my atrocious ability to recall names and places (ooops), but also sometimes to help me make sense of what takes place in our world when people forget themselves. So be kind people, it really is the only thing that matters. You can join in the conversation across social media and online at wesharemascara.com

Locked Pro Plan feature

Skills

  • Feature Writer
  • Brand Activation
  • Brand Creation
  • Thought Leadership
  • Identity Design
  • Political Campaigning
  • Activism
  • Sustainability Strategy
  • Content Creator

Companies I’ve worked with

  • Accenture

    Accenture

    • Technology
  • Chasing Libra

    Chasing Libra

    • Marketing & PR
  • E

    Eon

    • J

      Jaguar Land Rover

      Work history

      Currently

      Freelance | Consultant Marketing Director

      Chasing Libra

      Feb 2016
      • London, United Kingdom
      • Freelance
      • Since 2012, acting as Marketing Director, CMO, Brand Director, Head of Digital, Innovation & Strategy Lead for crazy, bold and rebellious brands who are unapologetically 'rocking' the status quo in their sector; they're the 'round pegs in the square holes' and are usually eager to expand, courting late stage VC/PE commitment to realise their desire, ability and tenacity to scale.

      2016

      Global Head of Marketing

      Accenture

      Feb 2013 - Jan 2016
      • London, United Kingdom
      • Freelance
      • A Fortune Global 500 company with over 368,000 employees and clients in 120 counties which include 94 of the Fortune Global 100 and more than 80 percent of the Fortune Global 500 | £21.5 billion TO As the project lead on the M&A of EQJHA Ltd by Accenture, I was subsequently asked to lead the Global Marketing Team across London, Prague & Pennsylvania, responsible for the global take to market strategy for Accenture’s new ‘SaaS’ energy and carbon BPO proposition. I was responsible for defining the brand identity for the new BPO offering, the end to end rebrand programme and business integration in to the Accenture family; the development, rationalisation, commitment of buy in, subsequent adoption, roll out and measurement of the <6MTH go to market strategy, as well as the MTP <3YR marketing strategy.

      2013

      Head of Marketing

      EQJHA Limited

      Sep 2012 - Feb 2013
      • London, United Kingdom
      • Freelance
      • Leading boutique B2B consultancy offering enterprise SaaS procurement solutions and consultancy services to many of the largest global brands including Carphone Warehouse, Burberry, CBRE and GE | 300 employees | £18m TO | 700 clients, largely FTSE & Fortune Global 500 Initially brought in at the start of their M&A strategy, I was responsible for transforming the marketing function from a reactive delivery team in to a strategic commercial marketing department; elevating the brand from a ‘non-entity’ in what was a new sector, to being recognised as an elegant, trusted B2B service provider, worthy of acquisition. I implemented a complete acquisition, x-sell and retention customer journey strategy and supporting contact strategies; initiated the introduction of a robust data strategy in advance of legislative changes, led the development of a propensity model test approach, implemented tactics to stem over saturation, embedded compliance procedures, and more recently led the design, development and relaunch of their CRM to provide a framework for “Selling the EQ Way” and systemising MI. In addition, I led the global events programme, including the design, development, management and delivery of Europe’s largest C-Suite bi-annual conferences, led relations with world-leading BI partners including IHS Cera, Bain and McKinsey, as well as fronting the business’ commitment to WORK:LIFE, Women in Engineering, and Females on Boards initiatives.

      2012

      Senior Marketing Manager | Partnerships & Customer Engagement

      Eon

      Apr 2010 - Mar 2012
      • Nottingham, United Kingdom
      • Full Time
      • Leading global investor owned multi-product utility | £1.504b TO | 45m+ customers Following the success in utilising our strategic partnerships to boost retention and continued product and service x-sell, I moved to take over the Partnerships Campaign Management team (budget circa £3.26m) to develop the acquisition, retention and winback communications programmes for Tesco, Age UK and Matalan retail partnerships. In addition, I led the BTL activity for the UK centric ‘Energy Fit’ customer engagement programme, an innovative digital communications strategy fully utilising data to deliver dynamic tailored messages to each of e.on’s 6.1m UK consumers monthly.

      2010

      Senior Marketing Manager | Insurance & Added Value Products

      Eon

      Apr 2008 - Mar 2010
      • Nottingham, United Kingdom
      • Full Time

      2008

      Senior Campaign Manager | Consumer Marketing Channels & Partnerships

      RWE energy company

      Aug 2006 - Mar 2008
      • Newcastle upon Tyne, United Kingdom
      • Full Time

      2006

      Advertising Manager | Retail, SME, I&C & Sponsorship

      RWE energy company

      Jun 2004 - Aug 2006
      • Worcester, United Kingdom
      • Full Time

      2004

      Interim Marketing Executive | Marketing Campaign Planning & Implementation

      Chasing Libra

      Jul 2001 - Jun 2004
      • Birmingham, United Kingdom
      • Freelance

      2001

      Marketing Executive | Brand, Direct Marketing & Events

      Jaguar Land Rover

      Jul 1999 - Jun 2001
      • Birmingham, United Kingdom
      • Freelance

      1999

      Research Assistant

      XEC International

      Jul 1998 - Jul 1999
      • Worcester, United Kingdom
      • Freelance

      1996

      Marketing Intern

      H'ROC Advertising

      Jul 1996 - Jul 1996
      • Birmingham, United Kingdom
      • Internship

      Education

      Currently

      A-Levels | English, Theatre Studies, Maths

      Holy Trinity International School

      Mar 1984
      • Worcester, United Kingdom

      Awards

      2017

      Consultancy of the Year | Energy & Carbon Management (energyandcarbonmanagement.com)

      ELN

      • One of our lovely clients won the esteemed 'Consultancy of the Year' following our work on their submission pack, thought leadership content and reasons to believe. Well done Gary & team :-)