Here’s to the crazy ones… I've had the fortune of being able to turn my passion for writing, creating and packaging beautiful ideas in to a career for the last twenty years. It doesn't matter what sector or industry or space you (or your business) are trying to occupy, the approach is always the same. Find something to stand for, or rally against, do the research so the content and interpretation is fresh, on point, authentic and compelling, and execute it like you’ve taken all the time and investment the world has to offer. What I do at chasinglibra.com... I help you carve out a space for yourself, often in a very noisy and already ‘packed to the rafters’ marketplace through brand identity & positioning work, I help you create, or refine your voice in your sector by writing, circulating and promoting compelling content that can be capitalised on across all media channels, regardless of your budget or current awareness levels; I design and create the right mix of visually engaging marketing material that captures attention, reiterates your ideals and educates people on your promises. I help you turn people in to customers, customers in to fans, and fans in to advocates. My work with some of the bigger names… Since 1999 I’ve worked with (and ‘in’) Jaguar Cars, BT, e.on, Vodafone and RWE npower, and consultancy brands including Accenture. More recent projects and shorter-term interim roles… Since 2012, I've held freelance Marketing Director, CMO, Brand Director, Head of Digital, Innovation & Strategy Lead positions for crazy, bold and rebellious brands who are unapologetically 'rocking' the status quo in their sector; they're the 'round pegs in the square holes' and are usually eager to expand, courting late stage VC/PE commitment to realise their desire, ability and tenacity to scale. Interested in working with me? Call 0203 605 4510 or email firstname.lastname@example.org. Excerpts from a diary...wesharemascara.com | @WeShareMascara | #WeShareMascara We all get to witness some rather remarkable things throughout each day, some that are wonderful and leave you awestruck like rescuing a bumblebee with Coca Cola, others...not quite so much, but it's still vital to take note of them all the same. I've written about mine for years, in part to help with my atrocious ability to recall names and places (ooops), but also sometimes to help me make sense of what takes place in our world when people forget themselves. So be kind people, it really is the only thing that matters. You can join in the conversation across social media and online at wesharemascara.comLocked Pro Plan feature
Since 2012, acting as Marketing Director, CMO, Brand Director, Head of Digital, Innovation & Strategy Lead for crazy, bold and rebellious brands who are unapologetically 'rocking' the status quo in their sector; they're the 'round pegs in the square holes' and are usually eager to expand, courting late stage VC/PE commitment to realise their desire, ability and tenacity to scale.
A Fortune Global 500 company with over 368,000 employees and clients in 120 counties which include 94 of the Fortune Global 100 and more than 80 percent of the Fortune Global 500 | £21.5 billion TO As the project lead on the M&A of EQJHA Ltd by Accenture, I was subsequently asked to lead the Global Marketing Team across London, Prague & Pennsylvania, responsible for the global take to market strategy for Accenture’s new ‘SaaS’ energy and carbon BPO proposition. I was responsible for defining the brand identity for the new BPO offering, the end to end rebrand programme and business integration in to the Accenture family; the development, rationalisation, commitment of buy in, subsequent adoption, roll out and measurement of the <6MTH go to market strategy, as well as the MTP <3YR marketing strategy.
Leading boutique B2B consultancy offering enterprise SaaS procurement solutions and consultancy services to many of the largest global brands including Carphone Warehouse, Burberry, CBRE and GE | 300 employees | £18m TO | 700 clients, largely FTSE & Fortune Global 500 Initially brought in at the start of their M&A strategy, I was responsible for transforming the marketing function from a reactive delivery team in to a strategic commercial marketing department; elevating the brand from a ‘non-entity’ in what was a new sector, to being recognised as an elegant, trusted B2B service provider, worthy of acquisition. I implemented a complete acquisition, x-sell and retention customer journey strategy and supporting contact strategies; initiated the introduction of a robust data strategy in advance of legislative changes, led the development of a propensity model test approach, implemented tactics to stem over saturation, embedded compliance procedures, and more recently led the design, development and relaunch of their CRM to provide a framework for “Selling the EQ Way” and systemising MI. In addition, I led the global events programme, including the design, development, management and delivery of Europe’s largest C-Suite bi-annual conferences, led relations with world-leading BI partners including IHS Cera, Bain and McKinsey, as well as fronting the business’ commitment to WORK:LIFE, Women in Engineering, and Females on Boards initiatives.
Leading global investor owned multi-product utility | £1.504b TO | 45m+ customers Following the success in utilising our strategic partnerships to boost retention and continued product and service x-sell, I moved to take over the Partnerships Campaign Management team (budget circa £3.26m) to develop the acquisition, retention and winback communications programmes for Tesco, Age UK and Matalan retail partnerships. In addition, I led the BTL activity for the UK centric ‘Energy Fit’ customer engagement programme, an innovative digital communications strategy fully utilising data to deliver dynamic tailored messages to each of e.on’s 6.1m UK consumers monthly.
One of our lovely clients won the esteemed 'Consultancy of the Year' following our work on their submission pack, thought leadership content and reasons to believe. Well done Gary & team :-)