Creative and collaborative Content Manager and Copywriter with extensive international experience growing and strengthening brands through the power of words.
Digitally astute and passionate about writing, content creation, and relationship building. Proven success developing and executing marketing campaigns, with the ability to switch between creative and analytical sides of marketing with ease.
Experienced in developing, creating and promoting a wide range of content including blogs, email, web and social media content. An accomplished writer, with an eye for detail and an understanding of the specific requirements of web content.
Vibrant and naturally enthusiastic personality with a creative and curious nature.
Soon relocating back home to the UK from Zurich, Switzerland, and open to new opportunities in and around London.
Portfolio: www.chelseagurr.com
Writing: https://chelseagurr.medium.com/
Photography: @chelseagurr (Instagram)
Email: chelseagurr91@gmail.com
Projects
Work history
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Content & Communications ManagerFabrics & More
Zürich, SwitzerlandFull Time
Owning and managing all digital content and delivering all in-house marketing activity across two business entities; Fabrics & More and Interior Showroom Zurich.
Producing engaging copy for both online and offline channels including, but not limited to, website, blog, email, social media, newsletters, and print collateral.
Creating, curating, scheduling and posting content in line with the content strategy. Increasing awareness and engagement, contributing to the customer journey and customer acquisition.
Fabrics and More has a brick and mortar presence in both Zurich and Valencia. Interior Showroom is an interior design studio and homewares store. The team has been transforming homes and delighting customers all over Switzerland and Valencia since 1999.
My role is to strengthen this well-established business's digital and physical presence; to promote and drive awareness with an effective communications strategy, and to create compelling and targeted content.
In 2020 the company launched new online fabrics and furniture store, Fabrics and More. I manage the store and all marketing activity, including offline and online communications, content, copy, product, and sales of both businesses.
My role also involves sourcing new products for our e-commerce store, building relationships with suppliers, gathering product information and imagery, and uploading all products to the store.
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Content Manager & Copywriterchelseagurr.com
Zürich, SwitzerlandFreelance
After a redundancy due to the pandemic, I decided to use my skills to support and help grow small businesses. I currently pull the marketing strings for three companies; two start-ups and a brilliant NGO across Switzerland and the UK. The work I do varies, but generally covers:
- Creating strong marketing strategies to increase brand awareness.
- Project management
- Developing plans to maximise brand visibility for new product launches.
- Leading campaigns from concept through to delivery: setting objectives, implementation and final evaluation.
- Proactively sharing ideas and developing concepts through market research to support commercial goals.
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Skills
- Digital Marketing
- Content Writing
- Copywriting
- Adobe
- SEO Optimisation
- Creative Assistance
- Account Management
- Marketing Campaigns
- Social Media Management
- Project Management
Education
Awards
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30 under 30 'Rising Stars' Institute of Promotional Marketing finalistInstitute of Promotional Marketing