Cheryl Hughes

Cheryl Hughes

Head of Brand and MarketingLondon, United Kingdom
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Connections
Pip Jamieson
Michael Wilkinson
Gemma Stronach
Cheryl Hughes

Cheryl Hughes

Head of Brand and MarketingLondon, United Kingdom
Projects credited in
  • Rebranding RNID
    Rebranding RNIDFounded in 1911, for the last century the Royal National Institute for Deaf People’s mission has been to make life inclusive for deaf people and those with hearing loss, whether through pioneering new treatments for tinnitus or promoting access to sign language. The charity, which has been known as Action on Hearing Loss since 2011, decided to rebrand and rethink its mission in a bid to reach a wider community of people. To mark the new chapter, the charity returned to its original name of RNI
Work history
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    Head of BrandRNID
    London, United KingdomFull Time
    Developing a new brand and communication strategy whilst also leading a brand review for RNID across all channels including PR, social media, video, stories and influencers. Managing a team of 9 to change the face of the charity through the various channels to allow audiences - new and old to re-engage with us and drive forward our brand for people with hearing loss, deafness and tinnitus whilst growing awareness of our communities needs in everyday life.
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    Social Media ManagerAO.com
    Bolton, United KingdomFull Time
    This comprehensive role has required the use of my full skill set to work in each of a campaign, from strategy, planning, creative ideas, building advertising campaigns, working with agencies and partners and reporting. I started in a junior role at the company and have quickly progressed to become a manager responsible for our brand’s social engagement with millions of customers and a team of five. I have also had roles in SEO, social advertising and amplification and content distribution. KEY DELIVERABLES Social, brand, digital and studio events for Britain’s Got Talent sponsorship Developing a social and digital perspective to our brand TV ads Completed ao.com’s Star Programme, developing management skills in running a business and taking new products to market, along with personal coaching skills Social media channel strategy planning for UK, Germany and Netherlands Developed a strong portfolio of creative ideas into branded campaigns including PR, Brand and internal brand. Campaign planning for suppliers, manufacturers and own brand content Worked with agencies to deliver major digital campaigns including ITV, Freemantle and Media Com
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Skills
  • Marketing Campaigns
  • Marketing Planning
  • Marketing Strategy
  • Social Media
  • Social Media Advertising
  • Social Media Management
  • Brand Activation
  • Brand Building
  • Brand Campaigns
  • Brand Awareness
  • Brand Communication Planning
  • Brand Communication
  • Brand Creative Strategy
  • Team Building
  • Team Coaching
  • Team Development
  • Teamworking
  • Team Leadership
  • Teaching
  • Leadership
  • Training Delivery
  • Training Development
  • Staff Training
  • Media
  • Media Buying
  • Media Planning
  • PR
  • PR Campaigns
  • PR Strategy
  • Influencer Engagement
  • Influencer Marketing
  • Charity
  • Charity Experience
  • Agency Experience
  • SEO
Education
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    Journalism and Broadcasting BA (Hons)University of Salford
     - Salford, United Kingdom