Rebranding RNID

Founded in 1911, for the last century the Royal National Institute for Deaf People’s mission has been to make life inclusive for deaf people and those with hearing loss, whether through pioneering new treatments for tinnitus or promoting access to sign language. The charity, which has been known as Action on Hearing Loss since 2011, decided to rebrand and rethink its mission in a bid to reach a wider community of people. To mark the new chapter, the charity returned to its original name of RNID, after research found that it was more loved and better recognised by the general public.