cheryl li

cheryl li

Producer/DirectorLondon, United Kingdom
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Connections
NR
Pip Jamieson
Laura Jordan Bambach
cheryl li

cheryl li

Producer/DirectorLondon, United Kingdom
Projects credited in
  • Huawei Mobile - Mate30 Product Launch
    Huawei Mobile - Mate30 Product LaunchRhapsody worked with the Chinese telecommunications company on a recent product launch. It was a countdown teaser for its latest phone model, produced in partnership with Grayling PR. The key challenge to this campaign was to come up with visuals that illustrate the phone’s three key selling points (KSPs) without showing the device itself, making it a difficult brief from the outset. Rhapsody came up with the idea of using orbs to visualise the phone’s KSPs, which echoed the circular detail on