Chi Evi-Parker

Chi Evi-Parker

Marketing & Digital Director at Monica Vinader LtdLondon, United Kingdom
+ Info

3

Connections
Natasha Lal
Eric Okeno
HG
Chi Evi-Parker

Chi Evi-Parker

Marketing & Digital Director at Monica Vinader LtdLondon, United Kingdom
About me
Winner of the 2017 FDM everywoman in Technology Digital Star Award. A multi-channel marketing leader with a strong strategic core and a penchant for planning. Experienced at both ends of the business spectrum, from a multi-channel corporate to an entrepreneurial digital start-up. Excel in delivering through others, passionate about empowering my team to grow both personally and professionally. At my best when combining digital analytics and customer insight with campaign creativity.
Projects
  • Article: Getting into Digital Marketing: Five Myths Debunked
    Article: Getting into Digital Marketing: Five Myths Debunked(Article originally for Figaro, published on 07/02/17)
  • Moonfruit at Boxpark, Shoreditch
    Moonfruit at Boxpark, ShoreditchA 3 month stint at Boxpark in Shoreditch, we invited customers and visitors to come inside and learn how to build their own website. We also hosted a series of events to upskill customers around key digital marketing activities to help grow their business (e.g. SEO, Google Analytics).
  • Winner of 2017 FDM Everywoman in Technology Digital Star award
    Winner of 2017 FDM Everywoman in Technology Digital Star awardOver 550 business and technology leaders gathered at the London Hilton on Park Lane last night where the winners of the 2017 FDM everywoman in Technology Awards were unveiled. Supported by techUK, this is one of the UK’s best loved Awards programmes celebrating achievements and championing the advancement of women in technology and STEM careers. The evening’s 12 winners included the founders of a digital fashion service that offers a truly personalised shopping experience to over 5 million women, a 16-year-old app developer with self-taught HTML coding skills and a university professor who developed sustained drug release depots for ovarian cancer treatment. Together they show the breadth of achievements by women in the technology industry over the past year. The need for the tech industry to engage with women has never been more critical. 74% of young girls express an interest in STEM subjects at school yet only 18% pursue these subjects in higher education*.  The awards play a crucial role in creating and showcasing successful role models.  By highlighting their remarkable achievements, the awards aim to inspire others following in their wake to ensure that women, making up 49% of the workforce, influence bridging the digital skills gap and fill a significant number of the estimated 1.4 million technology jobs that will be available in the UK by 2020**.
+ Show more
Projects credited in
  • This International Women’s Day, meet the 200 Women Redefining the Creative Industry in 2018
    This International Women’s Day, meet the 200 Women Redefining the Creative Industry in 2018Yana Peel CEO of the Serpentine Galleries since 2016. Peel is a co-founder of the Outset Contemporary Art Fund and Intelligence Squared Asia, and was CEO of Intelligence Squared Group from 2013 to 2016. Awarded one of Harper’s Bazaar ‘Women of the Year’ 2017 for her contribution to arts. Yana's nominations: Es Devlin - Stage designer Grace Wales Bonner - Fashion designer Sondra Perry - New media artist and net neutrality advocate FeiFei Li - Director of the Stanford Artificial Intelligence La
Work history
    M
    M
    Marketing & Digital DirectorMonica Vinader Ltd
    London, United KingdomFull Time
    T
    T
    Central Marketing DirectorTravelex
     - London, United KingdomFull Time
    Previous roles: Global CRM Manager Head of Performance Marketing
+ Show more
Skills
  • Marketing Strategy
  • Digital Marketing
  • Customer Acquisition
  • Brand Communications
  • Management
  • E-commerce Strategy
  • Marketing Communications
  • CRM Strategy
  • Retail
Education
    U
    U
    Masters in Engineering ScienceUniversity of Oxford
     - Oxford, United Kingdom