Projects
- Drivers of brand extension success: luxury brand extension into furnishing marketAs the global market has became much more complex and mature as well, brands should find its way to either sustain it's brand value and keep being innovative in every parts. My project is to find out the drivers of customers of what main factors lead to the success of brand extension in terms of fashion brands into furnishing and audio market.
Work history
Sales Consultant
London, United KingdomFull Time
1. Handling the worldwide client requests in a wide client base and monitoring VIC purchase data to collaborate with the EU CRM manager to launch regional events.
2. Coordinate with stocker manager in terms of daily transfer, bi-annual stock take and E.O.S. process regularly.
3. Exceeded and hit the FY16 Q1 target by 8% and generated quarterly sales of £1600k and Q3 target of £1700k.
F
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Assistant BuyerFreelance
- London, United KingdomFreelance
*Notable Clients:
1. Joseph: liaised with 40 fashion brands with the orders and pricing while updated the real-time stock status to the fashion e-commerce platform Farfetch.com.
2. Ermanno Scervino: responsible for merchandising in Taiwan market and tracked international deliveries.
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Skills
- Organisation
- Analyst
- Communication
- Client Negotiation Skills
- Account Client Services
- Digital Market
- Business Insight
Education
Master of Art
- London, United Kingdom
MA, Business Management
Modules:
Corporate Finance and Entrepreneurship
Marketing & Brand Management Strategy
Strategic Business Management
Supply Chain Management