I am an experienced Account Director specialising in integrated advertising and data driven marketing campaigns.
Over the years I have gained an eclectic skill-set across all touchpoints and channels, whilst possessing a strong understanding of the differing customer journey by audience(s). I'm committed, passionate and resourceful - I have the ability to motivate and influence both internal/external stakeholders at all levels, whilst balancing short term needs with longer term initiatives . Having managed both integrated and global projects across an array of clients and industries, I have gained the skills to tackle ambiguity, deliver to tight deadlines and manage multi-site teams with confidence, but more importantly enjoyment.
I am an easy-going individual, who is able to get the best out of both colleagues and clients - a true people person, that believes creativity and technology can be used across the advertising landscape to drive commercial success.
Work history
Senior Account DirectorThe&Partnership
London, United KingdomFull Time
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Account DirectorWunderman Thompson
- London, United KingdomFreelance
BT Customer Marketing - delivering integrated, digital and data driven marketing campaigns across all stages of the customer lifecycle (Acquisition, InLife and Retention)
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Skills
- Client Services
- Account Management
- Marketing Strategy
- Social Media Marketing
- Digital Marketing
- Brand Marketing
- Digital Analytics
- Website Development
- APP Development
- Integrated Advertising
- Project Delivery
- Project Management
- Product Marketing
- Trend Prediction
- Data Science
- Data Visualisation
- Strategic Planning
- B2B Marketing
Education
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BA Business Management with Marketing, 1st Class HonoursCoventry University
Coventry, United Kingdom
First Class Honours awarded;
> Marketing
> Economics
> Accounting and Statistics
> Strategic and Project Management
> Process and Supply Chain Management
> Business Law
> Human Resource Management
> Dissertation analysing the ‘Retro Marketing Revolution'