Over the last 15 years I've been a creative director, art director, writer, strategist and UX designer. I've worked in London, New York, Melbourne and Dubai, winning awards at all the major international shows.
Though my journey stared in ATL almost 20 years ago, I am now as integrated as they come. My experience has exposed me to every channel out there, in-keeping with today's consumers: Digital, Social, Events, TV, Print, Cinema, Radio, POS, Activation, Packaging. I have also worked in UX, giving be a uniquely rounded view of the creative field we work in.
Though I've uploaded some sample projects to The-Dots, the best way to see my work is on my websites*, where you'll also find my full CV. Feel free to get in touch if you're looking for perm or freelance creatives or designers. I'd love to chat. Thanks for reading.
*I have two: www.chrishartcreative.com, www.wearerockpaperscissors.com
Projects
- Mercedes - Benz | Drive Like a ProMarket Insight: Golf is rapidly growing in popularity across the Emirates, with tournament attendance numbers increasing year on year. Brand Insight: Mercedes-Benz has been associated with sport for nearly 40 years and recently has established itself as one of golf’s key sponsors worldwide. Idea: Drive Like a Pro – With the 2016 Abu Dhabi Golf Championship approaching, we reinforced this commitment to golf by visually demonstrating the bond between it and Mercedes.
Work history
Senior Creative LeadGeometry Global
London, United KingdomFreelance
On a project basis, my role is to run the launch of a global digital platform for Geometry’s biggest client. We’re working with a creative collective of 6 internally and collaborating with two other teams at Kantar London and Krealinks Paris, on everything from engagement and design, to UX and database building.
Senior Creative LeadGeometry Global
- Dubai, United Arab EmiratesFull Time
Hired to support the ECD, I also partnered the CD of one of the Middle East’s most significant clients. Together we ran the regional account, with my responsibility to oversee things from a visual perspective - working with a specialised team of designers and art directors, in addition to my conceptual role.
Predominantly a leading art director, I also spent time writing and giving creative direction, organising weekly workstreams, contributing to the appraisal process and working proactively. I also led creative pitches, alongside projects for all of Geometry’s other major clients: Audi, Mercedes, Sprite, Reebok, Heineken, BAT, Coca-Cola, Mentos, Diamond, NBAD, Castrol, Dove and Pond’s to name a few.
I won several awards during my time at Geometry, helping to make Dubai one of the network‘s most awarded offices globally.
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Skills
- Art Direction
- Big Ideas
- Creative Writing
- Strategy
- Integrated Advertising
- Digital
- UX Design
- Copywriting
- Creative Direction
Education
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BA (Hons) MarketingNorthumbria University
- Newcastle upon Tyne, United Kingdom