Projects credited in
- The Gap Partnership – TGP.comObjective Create a refreshed brand design treatment and modernised digital presence to reflect the business’s evolution. Strategy We gained a full understanding of The Gap Partnership’s new brand positioning, in order to land their new consultative offering and move them into a more relevant space digitally. A dynamic look and feel soon followed, which was brought to life on a refreshed new website that showcased a vast suite of on and offline tools – from training courses, to events, to insig
- Abarth – Take BackObjective Raise awareness of Abarth 595 amongst new car buyers by showcasing its power, performance and devil-may-care personality. Strategy Get spirited non-conformists to consider Abarth by creating a high-octane experience that matches their all-in attitude to life. We launched The Abarth Take Back: a souped-up escape room style event designed to push the limits of our audience and the Abarth itself. Housed in a huge warehouse, competition winners took on daring tasks and challenges, from
- Pepsi MAX – Test Your Taste BudsGoing head to head All this was developed into a strong visual identity in line with the core brand look and feel, using refreshing cues to bring the challenge to life with exciting attention-grabbing visuals. 300,000 taste challenges undertaken 3.4m samples distributed 61% preferred Pepsi MAX
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