Chris Scarlata
Available

Chris Scarlata

Design Director / VP of Brand DesignNew York, United States
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Chris Scarlata
Available

Chris Scarlata

Design Director / VP of Brand DesignNew York, United States
About me
Award-winning Design Director, Creative Director, Brand Identity Specialist and Vice President of Brand Design. Over 20 years experience in Creative Leadership, Brand Innovation, Design Operations, and Strategy, inspiring collaboration, communication, craft and consistency across multiple teams and departments. Led the 2018 global brand identity overhaul for Comedy Central, as well as its roll-out across all media and platforms. Built and led a team of 20 motion and digital designers, collaborating on Brand Identity, 360° Campaigns, Programming Stunts, Sponsor Integrations, Tent-pole Events, Show Opens, Digital Content, and Ad Sales + Executive Presentations. Directed and optimized the branding and navigation systems across every channel, app, and fan / consumer experience, including: Broadcast, Digital and Social platforms such as Facebook, Instagram, SnapChat, and branded collections on the CC App, Apple TV, Amazon Prime, YouTube, Pluto TV, SiriusXM, and various SVOD services.
Projects credited in
  • Inside Amy Schumer
    Inside Amy SchumerStraight from Amy Schumer's provocative and hilariously wicked mind, Inside Amy Schumer explores sex, relationships, and the general clusterf**k that is life with sketches, stand-up comedy and man-on-the-street interviews.
  • Comedy Central
    Comedy CentralCheck out Comedy Central's profile on The Dots. Available on-air, online and on-the-go, COMEDY CENTRAL is the #1 brand in comedy, providing fans with access to its cutting-edge, laugh-out-loud world of comedy wherever they go. Our world is overflowing with provocative original series, stand-up and sketch comedy, including top franchises South Park, Tosh.0, Workaholics and Key & Peele, and the Emmy® and Peabody® Award-winning series The Daily Show with Jon Stewart. Always there when people nee
Work history
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    VP Brand Design / Design DirectorComedy Central - ViacomCBS
     - New York, United StatesFull Time
    • Led the 2018 global brand refresh, including creative strategy, partner selection, research, pitches, executive reviews, as well as style guides, best-practices, production and roll-out across all platforms • Integrated the Digital and Motion Design teams to inspire greater collaboration, quality and consistency • Provided Design Direction for all brand and campaign initiatives and company presentations
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    Design DirectorComedy Central (Viacom)
     - New York, United StatesFull Time
    • Built and led a team of 12 Motion Designers supporting all Brand Creative, Marketing & Sponsor Initiatives • Directed Show Opens and Packaging for Stand-up Specials, News Series, Roasts, and Tent-pole events • Collaborated on the development and roll-out of the 2010 global rebrand across all media • Developed and optimized all NOC graphic elements, navigation systems and established best practices, branding guidelines and catalog art (aka album art / key art) across all partner sites
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Skills
  • Design Direction
  • Creative Management
  • Problem Solving
  • Team Building
  • Motion Graphics
  • Adobe Creative Suite
  • Promotional Campaigns
  • Mentoring
  • Colour Correcting
  • Compositing
Education
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    Bachelor of Arts (BA) Rutgers University
     - Newark, United States
    I focussed on a dual major of Fine Arts: Graphic Design and Political Science - graduating with honors.
Awards
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    Over 50 Promax BDA Awards since 2010Promax & BDA Awards
    My team contributed to countless promotional campaigns and branding initiatives, and were recognized with well over 50 Promax Awards since 2010.
    Clio Awards logo
    Clio Awards logo
    CC_2018_REFRESHClio Awards
    Recognition for Comedy Central's logo evolution and Brand Refresh, in partnership with LoyalKaspar.
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