Christina Care
Available

Christina Care

Digital Strategist, Writer and EditorLondon, United Kingdom
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Pip Jamieson
NastPlas Team
Francis Lane
Christina Care
Available

Christina Care

Digital Strategist, Writer and EditorLondon, United Kingdom
About me
Hi! I'm a digital content strategist, writer and editor based in London. I've worked for 7+ years in marketing strategy, SEO and content creation across media (video, audio and written), for some of the biggest brands (e.g. Google) as well as dynamic start-ups. I am a journalist by training, having worked to create branded content for the web, print, email and social media. I know how to take your business and give it a place and a voice online. I'm also represented by Peters, Fraser + Dunlop, writing my first fiction novel after winning the London Writers Award 2019-2020.
Projects
  • SEO Strategy & Blog /Social Content
    SEO Strategy & Blog /Social ContentComplete digital audit, strategy delivery and content creation for podcasting agency Message Heard. Helping to clarify their positioning, SEO direction and solidifying their voice through regular blog creation.
  • Editing for Think with Google
    Editing for Think with GoogleEditing and re-writing, proofreading and fact-checking for Think with Google, EMEA. See an example at: https://www.thinkwithgoogle.com/intl/en-cee/success-stories/local-case-studies/universal-power-storytelling-how-gaming-studio-won-audiences-around-world/
  • Video Content for the Casting Director's Guild Awards Ceremony
    Video Content for the Casting Director's Guild Awards CeremonyInterviews with major names in the Entertainment industry, including actors Richard E. Grant, Russell Tovey, John Simm, Jade Anouka, director Josie Rourke (Mary Queen of Scots), Hugo Blick (Black Earth Rising), Bruce Goodison (Murdered By My Father), Emma Rice (The Globe, Wise Children), Greg Brenman (Billy Elliot, Secret Diary of a Call Girl) and many others. Video content created for use as part of the inaugural Casting Director's Guild Awards Ceremony at the Ham Yard Hotel, Soho, as well as b
  • Overhaul of Spotlight UK's Content Strategy
    Overhaul of Spotlight UK's Content StrategyComplete audit of existing content, analysis of membership base and analytics, complete style guide rewrite and mentoring a new team of freelance contributors. Creating video, podcast and written content for all social media platforms, email newsletters and the main website.
  • B2B Brochure Copy, The Explorer's Passage
    B2B Brochure Copy, The Explorer's PassageB2B copy for a series of brochures and landing pages for the Explorer's Passage. TEP launched a new leadership programme as part of its adventure travel offering aimed at HR and development teams from large international companies.
  • Print Copyediting, Inflection Journal
    Print Copyediting, Inflection JournalPart of the first two years of the Inflection Journal, published with the University of Melbourne. Australia's first university-based architectural journal, distributed and sold internationally. Contributing writer and editor, moving on to Deputy Editor role for Volume 2.
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Projects credited in
  • Edinburgh Fringe 2019
    Edinburgh Fringe 2019I attended the Edinburgh Fringe as part of the content team, during which I organised interviews with creatives involved in shows, interviewed them, and wrote up the interviews as engaging articles for Spotlight.com. Organisation - I was only at the Edinburgh Fringe for four days, and during that time I had to schedule seeing the show the creative was in as well as interview them after. This meant I had to be extremely organised and plan each day carefully to ensure I was able to see everythin
Work history
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    Content Marketing ManagerGrizzle
    London, United KingdomPart Time
    Content Marketing Manager, agency-side. Delivering full digital strategy work for clients like Tide, Yac, Zeti - primarily within the SaaS sphere.
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    Digital StrategistSevendots
    London, United KingdomPart Time
    Digital strategy for international management consultancy, Sevendots. Specialising in global CPG innovation and growth, delivering a full website redesign, new content strategy and content creation.
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Skills
  • Writing
  • Arts Journalism
  • Video Content
  • Podcasting
  • Artist Interviews
  • Digital Content
  • Project Management
  • Editing Copy
  • Brand Communication
  • SEO Content
Education
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    B
    Post-graduate Certificate in Journalism (Online and Print)Birkbeck, University of London
     - London, United Kingdom
    Post-grad Certificate in Journalism for both online and print media, at London's Birkbeck University.
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    Bachelor of Arts (Advanced) (Honours)University of Sydney
     - Sydney, Australia
    Bachelor of Arts Advanced - a high-achievers programme at the University of Sydney. Honours, First Class in Art History and Philosophy.
Awards
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    F
    Faber Academy ScholarshipFaber Academy
    Recipient of full scholarship for Faber Academy's prestigious Writing a Novel course.
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    London Writers AwardSpread The Word
    Winner of a London Writers Award place in Literary Fiction for debut novel, 'Words for Mother'. 2019-2020 cohort.