Christina Care Content Manager | The Dots
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Christina Care

Content ManagerLondon, United Kingdom
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Christina Care

Content ManagerLondon, United Kingdom
About me
Hi! I'm a digital content writer and editor based in London. I am a journalist by training, having worked to create on brand content for the web, print, email and social media. I know how to take your business and give it a voice.
Projects
  • Editing for Think with GoogleEditing and re-writing, proofreading and fact-checking for Think with Google, EMEA. See an example at: https://www.thinkwithgoogle.com/intl/en-cee/success-stories/local-case-studies/universal-power-storytelling-how-gaming-studio-won-audiences-around-world/
  • Video Content for the Casting Director's Guild Awards CeremonyInterviews with major names in the Entertainment industry, including actors Richard E. Grant, Russell Tovey, John Simm, Jade Anouka, director Josie Rourke (Mary Queen of Scots), Hugo Blick (Black Earth Rising), Bruce Goodison (Murdered By My Father), Emma Rice (The Globe, Wise Children), Greg Brenman (Billy Elliot, Secret Diary of a Call Girl) and many others. Video content created for use as part of the inaugural Casting Director's Guild Awards Ceremony at the Ham Yard Hotel, Soho, as well as b
  • Overhaul of Spotlight UK's Content StrategyComplete audit of existing content, analysis of membership base and analytics, complete style guide rewrite and mentoring a new team of freelance contributors. Creating video, podcast and written content for all social media platforms, email newsletters and the main website.
  • B2B Brochure Copy, The Explorer's PassageB2B copy for a series of brochures and landing pages for the Explorer's Passage. TEP launched a new leadership programme as part of its adventure travel offering aimed at HR and development teams from large international companies.
  • Print Copyediting, Inflection JournalPart of the first two years of the Inflection Journal, published with the University of Melbourne. Australia's first university-based architectural journal, distributed and sold internationally. Contributing writer and editor, moving on to Deputy Editor role for Volume 2.
  • B2B/B2C Copywriting for Creative Design Agency, Forty8CreatesContent/social media manager for branding and design agency Forty8Creates. Drafted B2B and B2C copy for the company itself and its clients. Generally writing as Chloe Smith, company founder.
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Work history
    Freelance Writer and EditorGoogle
    London, United KingdomFreelance
    Freelance content strategy, creation and editing services for the following clients: ● Google (B2B Editing and Writing for Google Ads Manager and Think with Google); ● Prose Media (Google Optimize, various other Google products); ● Blitz Digital Agency (blog writing, social media, website content); ● Fanbytes (Digital marketing blogs and article writing); ● Hawkins/Brown architectural practice (B2B, thought leadership and B2C copy); ● Forty8Creates (content/social media manager for branding/design company, B2B and B2C copy); ● The Explorer’s Passage (B2C/B2B copy; TEDx talk; brochures, landing pages, blogs); ● scifiaddicts.com (long-form blogging); ● SmallBusiness.co.uk (blogging); ● Insider Guides (travel content editing/proofreading); ● Student Money Saver (finance & lifestyle blog content).
    Content ManagerSpotlight
    London, United KingdomFull Time
    The home of casting for film, television, theatre and more, with 65k active members, for whom content serves as an integral part of the membership proposition. • Content strategy, creating and curating (sourcing, researching, interviewing, writing, and proofing) content in-house across written, video and podcast media. • Implementation of a monthly strategy meeting, a content production team with clear lines of reporting, a content calendar, and a commissioning schedule/budget. • Google Analytics analysis, SEO writing and technical/procedural changes to enhance search returns for the website. • Production management and creation of multimedia content for website, social media and email newsletters. Scriptwriting, interviewing to camera, conducting Instagram lives and creating other social-friendly video and audio content. Hosting, editing and releasing podcast, tripling engagement in the first three months. • Working closely with digital marketing team for holistic approach to promotion, including syndication/backlinking campaign and AdWords. Informed visual changes to improve site engagement demonstrating vast reduction in bounce rate, improvement in return views and onward journey pathways towards membership. • Mentorship of a team of external writers, as well as implementing internal CMS and writing and style guide training to ensure brand consistency across all teams. • International content strategy for business expansion into new markets (Germany, Scandinavia, France and Ireland).
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Skills
  • Writing
  • Arts Journalism
  • Video Content
  • Podcasting
  • Artist Interviews
  • Digital Content
  • Project Management
  • Editing Copy
  • Brand Communication
  • SEO Content
Education
    B
    B
    Post-graduate Certificate in Journalism (Online and Print)Birkbeck, University of London
     - London, United Kingdom
    Post-grad Certificate in Journalism for both online and print media, at London's Birkbeck University.
    U
    U
    Bachelor of Arts (Advanced) (Honours)University of Sydney
     - Sydney, Australia
    Bachelor of Arts Advanced - a high-achievers programme at the University of Sydney. Honours, First Class in Art History and Philosophy.
Awards
    F
    F
    Faber Academy ScholarshipFaber Academy
    Recipient of full scholarship for Faber Academy's prestigious Writing a Novel course.
    S
    S
    London Writers AwardSpread The Word
    Winner of a London Writers Award place in Literary Fiction for debut novel, 'Words for Mother'. 2019-2020 cohort.