Hi! I'm a digital content strategist, writer and editor based in London. I've worked for 7+ years in marketing strategy, SEO and content creation across media (video, audio and written), for some of the biggest brands (e.g. Google) as well as dynamic start-ups. I am a journalist by training, having worked to create branded content for the web, print, email and social media. I know how to take your business and give it a place and a voice online. I'm also represented by Peters, Fraser + Dunlop, writing my first fiction novel after winning the London Writers Award 2019-2020.
Projects
- Video Content for the Casting Director's Guild Awards CeremonyInterviews with major names in the Entertainment industry, including actors Richard E. Grant, Russell Tovey, John Simm, Jade Anouka, director Josie Rourke (Mary Queen of Scots), Hugo Blick (Black Earth Rising), Bruce Goodison (Murdered By My Father), Emma Rice (The Globe, Wise Children), Greg Brenman (Billy Elliot, Secret Diary of a Call Girl) and many others. Video content created for use as part of the inaugural Casting Director's Guild Awards Ceremony at the Ham Yard Hotel, Soho, as well as b
- Overhaul of Spotlight UK's Content StrategyComplete audit of existing content, analysis of membership base and analytics, complete style guide rewrite and mentoring a new team of freelance contributors. Creating video, podcast and written content for all social media platforms, email newsletters and the main website.
- Print Copyediting, Inflection JournalPart of the first two years of the Inflection Journal, published with the University of Melbourne. Australia's first university-based architectural journal, distributed and sold internationally. Contributing writer and editor, moving on to Deputy Editor role for Volume 2.
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Projects credited in
- Edinburgh Fringe 2019I attended the Edinburgh Fringe as part of the content team, during which I organised interviews with creatives involved in shows, interviewed them, and wrote up the interviews as engaging articles for Spotlight.com. Organisation - I was only at the Edinburgh Fringe for four days, and during that time I had to schedule seeing the show the creative was in as well as interview them after. This meant I had to be extremely organised and plan each day carefully to ensure I was able to see everythin
Work history
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Content Marketing ManagerGrizzle
London, United KingdomPart Time
Content Marketing Manager, agency-side. Delivering full digital strategy work for clients like Tide, Yac, Zeti - primarily within the SaaS sphere.
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Digital StrategistSevendots
London, United KingdomPart Time
Digital strategy for international management consultancy, Sevendots. Specialising in global CPG innovation and growth, delivering a full website redesign, new content strategy and content creation.
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Skills
- Writing
- Arts Journalism
- Video Content
- Podcasting
- Artist Interviews
- Digital Content
- Project Management
- Editing Copy
- Brand Communication
- SEO Content
Education
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Post-graduate Certificate in Journalism (Online and Print)Birkbeck, University of London
- London, United Kingdom
Post-grad Certificate in Journalism for both online and print media, at London's Birkbeck University.
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Bachelor of Arts (Advanced) (Honours)University of Sydney
- Sydney, Australia
Bachelor of Arts Advanced - a high-achievers programme at the University of Sydney. Honours, First Class in Art History and Philosophy.