About me

Conceptual thinker experienced at creating and delivering successful through the line campaigns. If you're looking for a copywriter for anything; from long-form print ads and video scripts, to utterly thrilling out of office messages... Let's talk. Currently enjoying work at GVC as the lead creative copywriter across bwin, leading rebrands from a tone of voice perspective at Sportingbet and PartyCasino, and chipping in with work on the other 20 brands that fall under the GVC Group.

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Projects

• 2

  Just Eat - World Cup Campaign 2018An earthy clump of hallowed ground, a coin pouch full of England players, or a melty-faced Cristiano Ronaldo statue. Football memorabilia comes in many weird and wonderful forms. So, when we at Just Eat were tasked with cutting through the nearly impenetrable noise of the 2018 World Cup, we knew it had to be something to savour. Our Put It On A Plate campaign partnered with food giants KFC for OOH ads, hit social audiences with videos featuring football legends John Barnes and Gianfranco Zo

Projects credited in

• 1

  Just Eat & the X FactorA Facebook & Instagram campaign to truly celebrate Just Eat's sponsorship of the X Factor. Content was created with a CGI free shoot to capture the true, raw essence of both brands.
• 2

  Just Eat - Magic
• 1

  Just Eat : ElaineElaine hasn't felt this wild since 1972... The sun's shining, the patio door is well and truly open, so what better time to experiment with her usual Just Eat order? Short 30 second spot for Just Eat.

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Work history

Lead Creative CopywriterGVC Group
Dec 2018London, United KingdomFull Time
Campaign CopywriterJust Eat
Jan 2017 - Dec 2018London, United KingdomFull Time

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Skills

• Adobe Photoshop
• B2B Copywriting
• B2C Copywriting
• Basic Html
• CSS
• Brand Tone
• Content Writing
• Product Descriptions
• Blog Content
• Video Scriptwriting

Education

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Master in Promotional Media: Public Relations, Advertising and MarketingGoldsmiths University of London
Sep 2014 - Sep 2015London, United Kingdom
A diverse course that ranged from analyses of theories of power by Foucault and Bourdieu, to practical design and communication skills, culminating in the production and execution of a large-scale campaign for Thorntons. Thesis: Smoke Screen Research: Advertising Effectiveness in the Digital Age.
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BA (Hons) JournalismSheffield Hallam University
Sep 2009 - Sep 2012Sheffield, United Kingdom