Conceptual thinker experienced at creating and delivering successful through the line campaigns. If you're looking for a copywriter for anything; from long-form print ads and video scripts, to utterly thrilling out of office messages... Let's talk. Currently enjoying work at GVC as the lead creative copywriter across bwin, leading rebrands from a tone of voice perspective at Sportingbet and PartyCasino, and chipping in with work on the other 20 brands that fall under the GVC Group.
A diverse course that ranged from analyses of theories of power by Foucault and Bourdieu, to practical design and communication skills, culminating in the production and execution of a large-scale campaign for Thorntons. Thesis: Smoke Screen Research: Advertising Effectiveness in the Digital Age.