An earthy clump of hallowed ground, a coin pouch full of England players, or a melty-faced Cristiano Ronaldo statue. Football memorabilia comes in many weird and wonderful forms.
So, when we at Just Eat were tasked with cutting through the nearly impenetrable noise of the 2018 World Cup, we knew it had to be something to savour.
Our Put It On A Plate campaign partnered with food giants KFC for OOH ads, hit social audiences with videos featuring football legends John Barnes and Gianfranco Zola, and contained a CRM campaign that was more comprehensive than England's 6-1 win over Panama.
Oh yeah, and it was named by The Daily Mail as the 'the most bizarre World Cup advert ever'. Noise successfully cut.