I am a marketing communications specialist who has worked both agency side at BBH as an Account Manager (for Tesco and Audi) and most currently client side at Just Eat as a Campaign Planner. My experience to date spans national integrated campaigns (TV/VOD, OOH, radio, print, social, CRM, display and in-store POS). I am also the Founder of Girls that Wander, a female travel community with over 100k organic followers on Instagram. I'm enthusiastic, a team player and have a good eye for strong creative work. excellent customer service. In my spare time you'll probably find me travelling and exploring new cultures, instagramming, attempting to learn French/Spanish or drinking endless amounts of green tea. Please feel free to get in touch with any interesting opportunities.Locked Pro Plan feature
Client: Audi (May 2016 - Present) I currently report into an account director and senior account manager to deliver integrated and CRM focused campaigns for the Audi account. I have built strong relationships with Audi marketing clients to deliver a range of CRM and national campaigns including: direct mail, email campaigns, POS, radio, digital, local press and OOH. On a day-to-day basis I manage BTL integrated campaigns from client briefing to final execution. I am responsible for my own briefings, budgets, supplier relationships and deadlines. Current work I have led includes; Q Event 2017, Q2 and all-new A5 Launch Campaigns and leading Audi's email re-design project. Client: Tesco (July 2015 - May 2016) I joined the Tesco account when it just landed at BBH and helped to embed it into the agency. I worked closely with a team of account managers and provided support across a range of campaigns for the delivery of high-quality, creative POS in-store. I also worked closely with the Tesco account team in London to ensure seamless integration across campaigns including print, TV and social. When settled into my role, I was responsible for small briefs from start to finish with the support of my line manager.
I worked as part of the marcomms team to manage Just Eat brand and tactical consumer marketing campaigns. Working closely with our in-house studio and agencies Karmarama and Byte London, I managed the strategic planning, production and delivery of BAU & campaign creative assets as well as maintaining the overall campaign plan. Experience to date includes creative delivery for: TV/VOD, OOH, print, social, CRM and display. Examples of campaign work includes: - Stretching our brand campaign "The Magical World of Just Eat" across channels - Production of Magical Tales campaign (VOD, eCRM and Print) - Supported production of Football campaign "Put It On a Plate" (VOD, radio, OOH, eCRM and other digital channels)
TVbeat (http://tvbeat.com) is a TV analytics SaaS start up that uses cutting edge technology to collect, process, merge and present census TV viewership data in real time. My role as marketing and PR manager included, - Writing B2B press releases & distributing releases to trade and national media - Creating engaging content for TVbeat’s social media channels - Being the "go to" contact for the arrangement of meetings, calls and external opportunities - Tracking TVbeat's online presence using tools such as Google Analytics and Google Alerts - Copywriting for website and other publications, making sure all messaging is consistent - Constructing thought-leadership pieces for relevant publications and journalists - Writing and designing the monthly newsletter and sending to all relevant contacts - Liaising with journalists in the industry on ideas for stories - Constructing questions and answers for panel/speaking opportunities - Travelling to Slovenia and Croatia when necessary
- Working as part of the Subway account team, assisting with any tasks needed - Proof reading the Subway store website pages for upcoming campaign launch
I studied Marketing, Advertising and PR at BCU for 3 years, graduating with a 1st Class degree.