About me

Brand Content Expert & Producer - Strategic Thinker Passionate Storyteller - Consumer Centric Approach Strong Creative Eye - Global/Local Brand Experience ——————————————————————————————————————— 2022 (Interim) VP Content & Innovation EMEA - Essence Global (Google, L’Oreal) 2019 Chief Brand Officer - CAT Rugged Smartphones (Awarded Best In-House Agency 2021 - Drum B2B Awards) CORE FOCUS Creative content overhaul/ Build In-house Studio/ Global rebrand/ Digital retail transformation/ Multi-platform Content Strategy 2017 Creative Content Director - R/GA SIEMENS Designed, developed, & built a perpetual content studio NIKE Editorial Strategy, App & Email Content Consultant 2012 Content + Brand Publishing Director - ADJUST YOUR SET M&S, DOVE, BARCLAYCARD Strategically planned and designed long-term digital content vision and editorial publishing programmes 2010 Head of Content & Innovation - MINDSHARE ——————————————————————————————————————— International Style Magazine EDITORIAL & PUBLISHING experience As magazines, we built the original content studios, the first web and mobile editorial platforms and begun to enable brands to experiment with social content, influencer collaborations and multi-platform events and activations 2008 Founder/Creative & Publishing Director - Craft Publishing and DISTILL Magazine Distill was a revolutionary ‘content aggregation/ digest’ concept featuring the finest fashion and style content from any worthy magazine worldwide. Great product, wrong time (September cover launch coincided with global crash) 2002 Global Publisher - Wallpaper* Magazine (inc. first generation Brand Content Solutions) 2000 Group Advertising Director - Dazed & Confused and Another Magazines ——————————————————————————————————————— ‘Parallel’ ART PRACTICE - In the background I have been a prolific studio-based fine artist, photographer and all-round digital creative my whole life https://christopherlockwood.art Personal: Single parent to two awesome big teenagers - (Finn 19 Menswear @ St Martins, Niamh 18 A’Levels)

QuestionsProjectsExperienceTeam

Projects

• 15

  #Protest by designContributor to Glug Events and UKSCN collaboration to apply design layer to the banners and hoardings used by thousands of protesters at recent #Climatestrike events
• 3

  Siemens 'Employer Brand' Content EngineBuilt and managed a bespoke creative team making videos, illustrated articles and a rich variety of digital and social content to tell the story of 400,000 Siemens employees worldwide and their amazing journeys. We published new content most days across of a multi-channel ecosystem to disrupt people's perceptions of this often very mis-understood business and brand
• 4

  Glug Creative HeroIn association with Microsoft Surface - I was honoured to be selected by and featured in this Glug events film about my art and creative work
• Editorial creative consultant to Nike
• 1

  20 AMP stories for Google & Smithsonian InstituteCurated, wrote and designed 20 stories to commemorate 1969 Moon Landings from NASM archive
• Painter and IllustratorMy whole life I have enjoyed a side hustle as a prolific artist (Instagram 20k followers @generationcreat)

Projects credited in

• 1

  Siemens Employer BrandAt unprecedented scale, and using multiple new technologies, we empowered 372,000 Siemens employees to attract the next generation of talent.

Work history

Creative DirectorEssence Global
Jan 2022London, United KingdomFreelance
VP Content & Innovation EMEAEssence Global
Jan 2022 - Mar 2022London, United KingdomFull Time
Interim Lead of EMEA custom content and partnership team (Google, LOreal, BT, Bulldog)

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Skills

• Creative Content
• Creative Branding
• Content Creatiion
• Brand Consultancy
• Brand Content
• Art Direction
• Video Content
• Copwriting
• Brand Strategist
• Content Strategy

Awards

In-house Creative Agency of Year B2BThe Drum
Designed, built and led bespoke in-house Creative Studio for global tech brand (Cat Rugged Phones). We created 100% of our global marketing content and assets.