Brand Content Expert & Producer - Strategic Thinker Passionate Storyteller - Consumer Centric Approach Strong Creative Eye - Global/Local Brand Experience ———————————————————————————————————————
2022 (Interim) VP Content & Innovation EMEA - Essence Global (Google, L’Oreal) 2019 Chief Brand Officer - CAT Rugged Smartphones
(Awarded Best In-House Agency 2021 - Drum B2B Awards)
CORE FOCUS Creative content overhaul/ Build In-house Studio/ Global rebrand/ Digital retail transformation/ Multi-platform Content Strategy
2017 Creative Content Director - R/GA
SIEMENS Designed, developed, & built a perpetual content studio NIKE Editorial Strategy, App & Email Content Consultant
2012 Content + Brand Publishing Director - ADJUST YOUR SET
M&S, DOVE, BARCLAYCARD Strategically planned and designed long-term digital content vision and editorial publishing programmes
2010 Head of Content & Innovation - MINDSHARE ———————————————————————————————————————
International Style Magazine EDITORIAL & PUBLISHING experience
As magazines, we built the original content studios, the first web and mobile editorial platforms and begun to enable brands to experiment with social content, influencer collaborations and multi-platform events and activations
2008 Founder/Creative & Publishing Director - Craft Publishing and DISTILL Magazine
Distill was a revolutionary ‘content aggregation/ digest’ concept featuring the finest fashion and style content from any worthy magazine worldwide. Great product, wrong time (September cover launch coincided with global crash)
2002 Global Publisher - Wallpaper* Magazine (inc. first generation Brand Content Solutions) 2000 Group Advertising Director - Dazed & Confused and Another Magazines
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‘Parallel’ ART PRACTICE - In the background I have been a prolific studio-based fine artist, photographer and all-round digital creative my whole life https://christopherlockwood.art
Personal: Single parent to two awesome big teenagers - (Finn 19 Menswear @ St Martins, Niamh 18 A’Levels)
Projects
- Siemens 'Employer Brand' Content EngineBuilt and managed a bespoke creative team making videos, illustrated articles and a rich variety of digital and social content to tell the story of 400,000 Siemens employees worldwide and their amazing journeys. We published new content most days across of a multi-channel ecosystem to disrupt people's perceptions of this often very mis-understood business and brand
Skills
- Creative Content
- Creative Branding
- Content Creatiion
- Brand Consultancy
- Brand Content
- Art Direction
- Video Content
- Copwriting
- Brand Strategist
- Content Strategy