Siemens Employer Brand
At unprecedented scale, and using multiple new technologies, we empowered 372,000 Siemens employees to attract the next generation of talent.
We built it as a modular system with more than 300 templates to apply to all their internal communication.
“Sparking conversations about the future of engineering made them build a sense of pride in what they do.”
A proud employee attracts top talent like no others.
“We gave them tools and support to change their employees culture.”
We automated the way they speak about themselves in recruitment with an AI driven job ad builder.
We created chatbot SAM (Siemens Auto Mate) to assist staff in their daily tasks from meeting their teams to access onboarding material.
We organised workshops, and thought leadership events
To give Siemens people a reason to be proud we needed to spark conversations. We launched The Future Makers program, a way of telling personal stories on how everybody at Siemens makes the future every day.
We customised 300,000 VR cardboard viewers to put on everyone desks.
We built an app as a new channel to immerse employees in 360 films about their colleagues that we shot around the world.
We launched in 20 markets bringing Siemens’ Future Makers stories known amongst 372,000 employees.
We centralised a publishing engine to create monthly stories getting more and more Future Makers involved, driving the conversation. on social and make top talent notice a different face of Siemens they never knew. The formula worked.
Project Tags
Companies
R/GA
- Advertising
Siemens AG
- Non Creative Industries