Lachlan Williams

Lachlan Williams

Head of Strategy,London, United Kingdom
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Lachlan Williams

Lachlan Williams

Head of Strategy,London, United Kingdom
About me
Aussie music-mad father of two with a dark past as a giraffe. I'm a serial doodler, a tiny cup-collector, working to master the art of the perfect gif response.
Projects credited in
  • Siemens 'Employer Brand' Content Engine
    Siemens 'Employer Brand' Content EngineBuilt and managed a bespoke creative team making videos, illustrated articles and a rich variety of digital and social content to tell the story of 400,000 Siemens employees worldwide and their amazing journeys. We published new content most days across of a multi-channel ecosystem to disrupt people's perceptions of this often very mis-understood business and brand
  • Siemens Employer Brand
    Siemens Employer BrandAt unprecedented scale, and using multiple new technologies, we empowered 372,000 Siemens employees to attract the next generation of talent.
  • SIEMENS EMPLOYER BRAND
    SIEMENS EMPLOYER BRANDSiemens make the technologies that make cities smarter, revolutionize design and manufacturing and build infrastructure for entire countries. And it’s their people who make all of this happen. In a world of networked, hyper-connected talent Siemens need their people to be their voice. We developed a new employer brand program for Siemens, starting an internal conversation with everybody who works there about what it’s like to be a part of Siemens in order to crystalize their culture and attract
  • Siemens Future Makers Podcast - R/GA
    Siemens Future Makers Podcast - R/GAI hosted and produced this podcast for Siemens. I interviewed various employees around the world, and had them tell their stories of innovation, curiosity, and wonder.
  • Siemens  |  Website
    Siemens | WebsiteManaging editor at R/GA working on the Siemens' Future Makers employer branding site.
  • Siemens Future Makers
    Siemens Future MakersArtwork created and art-directed by me for the Future Makers project which aimed to recruit skilled individuals by highlighting the innovating work done by Siemens
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Work history
    R/GA logo
    R/GA logo
    Head of strategyR/GA
    London, United KingdomFull Time
    A brand-experience-communications-creative strategist (17+ yrs exp). Wielding systems and stories to help brands navigate the complex landscapes created by new technologies. Leading a team of the most interesting and talented planners in Europe to help business and brands to their futures, faster.
Skills
  • Brand Activation
  • Brand Architecture
  • Brand Awareness
  • Brand Campaigns
  • Brand Building
  • Brand Communication
  • Brand Consultancy
  • Brand Creative Strategy
  • Brand Design
  • Communication
  • Communication Strategy
  • Experience Strategy
  • Integrated Advertising
  • Integrated Campaign
  • Integrated Marketing
  • Integrated Design