Igor Pancaldi

Igor Pancaldi

Creative DirectorLondon, United Kingdom
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Igor Pancaldi

Igor Pancaldi

Creative DirectorLondon, United Kingdom
About me
I'm a Creative Director with over 20 years experience spanning communications, campaigns, branding, experiences, products and services and the creative use of AI. My background in illustration and visual arts means I can follow something through from conceptual inception to high fidelity execution and craft. But I know that the best way to get to great work is to create the space for a team to play and guide them in a way that gets them to places they never thought possible.
Projects
  • From my window
    From my windowWhile the world was struck by a global pandemic, we tried to give some tools to parents to re-assure their little chicks on what was happening around them. An imaginary observation of the world seen from their window.
  • Siemens Employer Brand
    Siemens Employer BrandAt unprecedented scale, and using multiple new technologies, we empowered 372,000 Siemens employees to attract the next generation of talent.
Projects credited in
  • O2 Priority
    O2 PriorityDesign direction for O2 Priority. Our team both worked on improvements to the platform as well as campaign specific features for special events. iOS, Android, Windows, Web and wearables.
  • Siemens Future Makers Podcast - R/GA
    Siemens Future Makers Podcast - R/GAI hosted and produced this podcast for Siemens. I interviewed various employees around the world, and had them tell their stories of innovation, curiosity, and wonder.
  • Windows 10 - Emulator
    Windows 10 - EmulatorWith Microsoft releasing its latest Windows platform and after successful user testing of a product emulator in stores for mobile, Microsoft was keen to roll out the emulator across desktop, tablet and mobile online in conjunction with the global release. This involved creating step-by-step videos for the key features of Windows 10 across all platforms. The problems were the software not being ready and that over 100 videos needed to be produced across the various platforms in less than three months. I built a small agile hands on team was to work fast to develop creative and shoot the various videos taking our time to work through the various bugs as they appeared. We worked closely with the client stakeholders for approval. The final stage involved a less than one-week delivery for video encoded across the various platforms for development to build. The final content went live on time and was a great success in helping consumers understand the ease of use of Windows 10 and enticed them into upgrading across the various platforms.
Skills
  • Interaction Design
  • Creative Interaction
  • Interactive Campaigns
  • Interactive Design
  • Interactive Advertising
  • Customer Interaction
  • Interactive Media
  • Illustration
  • Brand Activation
  • Creative Direction
Education
    Central Saint Martins (UAL) logo
    Central Saint Martins (UAL) logo
    MA Communication DesignCentral Saint Martins (UAL)
     - London, United Kingdom
    L
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    BA (hons) IllustrationLlotja
     - Barcelona, Spain
Awards
    R
    R
    The new Siemens employer brandRed Dot Design Award
    The new Siemens employer brand cele-brates their inspiring people. Co-created with R / GA, it was built to be modular, emotional, authentic and, most importantly, conversational. The warmest colours of the Siemens palette were used alongside more editorial typography, such as the Siemens Slab and a graphical device that resembles a speech bubble, to invite people to get closer to the brand. New technologies were used to create genuinely human experiences including a new mobile app for watching 360-degree videos through branded cardboard viewers. This immersed em-ployees and candidates around the world in each others’ lives and turned the workforce into a powerful communications channel.