Starting her career in London as a filmmaker, directing music videos and short films, Clare moved to Paris to Produce and manage the department of designers and artists on various animated feature films for Universal Pictures, such as Despicable Me 2 and The Minions. Moving back to London, she gained valuable experience in the interactive and immersive arts industry, including VR and AR experiential films. Working closely with directors and artists, she has helped to create award-winning physical installations and virtual projects. Having since joined Jotta, as a Creative Executive, Clare oversees every aspect of a project, from concept to delivery, bringing her knowledge of storytelling and the use of mixed realities to integrate technology as an exciting and powerful partner to create engaging interactive experiences. Leading the New Business and PR strategies, Clare has gained valuable contacts in the fields of Arts, Advertising, Film and Design and has worked extensively on concepts for treatments and briefs within those sectors.
Helping to lead our business strategy and seeking new opportunities with clients worldwide, I also have a creative role in our pitch process from creative concept to delivery and make sure that all resources are ready for the ongoing production. I am the face of the studio at events and festivals and head our PR and social strategies. With an eye on what is happening in the arts, advertising sector as well as digital and mixed reality platforms and innovations I am part of the decision process for collaborative opportunities and creatively research and write content and ideas for potential projects.
Representing Burning Reel and their roster of 12 directors, I developed key strategic and cultural insights with an aim to broaden their offer on platforms such as interactive, experiential, immersive Arts and feature development. From selling and planning projects through to creative writing and design for treatments, PR and brand presentations, I worked closely with the directors and a wide range of clients to ensure we approached and delivered solutions that were responsive to a brief and effectively linked to digital, technological and marketing trends.