About me
As communications manager, brand nut and senior copywriter, I specialise in creating and implementing tone of voice and brand guidelines, marketing strategy, product launches and campaigns. I'm fluent in French, Spanish and English and am currently studying at King's College London for a part-time MSc in Marketing.
Work history
Communications ManagerBeat (Charity)
London, United KingdomFull Time
I currently lead all branding and communications strategies at Beat. I craft multi-channel messaging, guide our look & feel, work with key partners and report to internal and external stakeholders. I create and sign-off everything from emails, social posts and digital comms to internal updates, campaigns, events and industry reports (like our recent Impact Report). I'm currently leading a brand refresh including both tone of voice guidelines and visual identity, launching late September. I also manage a team of four.
CopywriterGousto
- London, United KingdomFull Time
From emails and app copy to range launches and community challenges, I developed messaging across all channels, injecting the 'Gousto swagger' where appropriate. I collaborated with Marketing, Food, People and Customer Support teams on all briefs and was heavily involved in promoting sustainability.
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Skills
- Content Management
- Product Development
- Project Management
- Social Media
- Copywriting
- Editing
- UX
- Marketing Analytics
- Foreign Languages
- Brand Communication
Education
MSc MarketingKing's College London
- London, United Kingdom
Studied part-time for two years, while applying all my learnings within my full-time jobs. I graduated in March '22 with a Distinction.
U
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BA Drama and Theatre ArtsUniversity of Birmingham
- Birmingham, United Kingdom
Had classical stage training and analysed the work of key playwrights, including Pinter, Kushner, Chekhov, Shakespeare and Ibsen. Developed multiple transferable skills, including written, presentation and collaboration skills. Graduated with a 2.1.
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