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Colin Cassidy

Creative Director

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  • Creative
  • Creative Professional Writing

Work history


Creative & Accounts Director

Colin Cassidy Media

Sep 2010
  • Voiceovers, Storyboarding, Branding Ideas, Copywriting and IP Creation for Children's Television.


Global Accounts Manager

Microsoft UK

Dec 2007 - Aug 2010
  • Holding a quota of $4M USD, my time at Microsoft UK saw me successfully manage 6 Global Accounts. One of many highlights was assisting Tata-owned Jaguar Land Rover to reduce IT costs by 30%, facilitating their first ever Enterprise-wide Software Agreement with Microsoft worth $3.1M over 3 years. I orchestrated a considerable virtual team from top UK and Redmond Executive Sponsors through to Solution Specialists and Technical Sales, Premier Support, Executive Briefing Centres and global virtual teams from Germany, India, America, Italy, Mexico and more. I managed complex tactical engagements and closed the business resulting from them. I excelled at building fruitful commercial relationships and navigated through complex organisations, mapping business needs to customer solutions. My success was largely due to my ability to motivate and mobilise talented, specialist teams through rigorous engagement and hard work.


Internal Account Manager

Microsoft UK

Aug 2006 - Dec 2007
  • Working with 3 Senior AM’s in the Media Comms and Advertising space, served as an Internal Account Manager supporting them and their 50 key clients. I booked appointments, made 50 to 100 phone calls per day and, closed smaller licencing deals. I was quickly promoted to an Account Manager role after exceeding all of my metrics and was awarded for 'excellence in customer service'.


Regional Creative Director

GCAP Media

Dec 2002 - Jun 2007
  • Reporting into the National Head of Sales for Global Radio, Europe’s largest broadcaster, I managed a team of 13 award-winning Creative Writers from Cardiff to London, Bournemouth to Reading - 10 different geographical sites in all. My responsibilities included; * Owning and - through my team, exceeding - a revenue target for the entire UK South Region. * Hiring and managing performance improvement. * A shared role (as Creative Head for UK South) in training and inducting Sales and Creative teams. * Working with each writer and their geographically relevant Account Manager's, I performance coached teams in writing and pitching branding and advertising campaigns.



Bachelor Media Communications Economics

Souther Cross University

Feb 1993 - Nov 1998
  • Double Major in Media Comms & Economics



London International Advertising Awards

  • Written and Voiced by Colin Cassidy. I wrote and voiced a spot of a man giving birth! Sorry. It was a recruitment ad for a Creative and the idea was that they 'Give Birth' to creative ideas. You can hear it on my website under the 'Characters Tab'. www.ColinCassidy.Org


Raward - Best Station Produced Commercial - Provincial Markets

  • Just a great commercial :)