Work history
Creative & Accounts Director
Voiceovers, Storyboarding, Branding Ideas, Copywriting and IP Creation for Children's Television.
Global Accounts Manager
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Holding a quota of $4M USD, my time at Microsoft UK saw me successfully manage 6 Global Accounts. One of many highlights was assisting Tata-owned Jaguar Land Rover to reduce IT costs by 30%, facilitating their first ever Enterprise-wide Software Agreement with Microsoft worth $3.1M over 3 years.
I orchestrated a considerable virtual team from top UK and Redmond Executive Sponsors through to Solution Specialists and Technical Sales, Premier Support, Executive Briefing Centres and global virtual teams from Germany, India, America, Italy, Mexico and more. I managed complex tactical engagements and closed the business resulting from them.
I excelled at building fruitful commercial relationships and navigated through complex organisations, mapping business needs to customer solutions.
My success was largely due to my ability to motivate and mobilise talented, specialist teams through rigorous engagement and hard work.
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Skills
- Creative
- Creative Professional Writing
Education
Bachelor Media Communications Economics
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Double Major in Media Comms & Economics
Awards
London International Advertising Awards
Written and Voiced by Colin Cassidy.
I wrote and voiced a spot of a man giving birth! Sorry. It was a recruitment ad for a Creative and the idea was that they 'Give Birth' to creative ideas. You can hear it on my website under the 'Characters Tab'.
www.ColinCassidy.OrgRaward - Best Station Produced Commercial - Provincial Markets
Just a great commercial :)