About me

I'm a strategist with over 15 years experience of media in all aspects, incl. ATL, digital, social, display and content I want to create things that people actually care about. Pretty simple really. I have both a strategic, process-driven way of working combined with a lateral, creative view of the world

QuestionsProjectsExperienceTeam

• Are there any great mid-weight or senior social media strategists available right now in London? I'd love to connect, thanks

Projects

• 8

  MINI: Launched ByNormally we would throw a press conference to show off our new MINI models. Silk sheet reveals, the whole thing. But this year is different. And these 5 incredible cars couldn’t wait to get out where they belong — with people, around the world, on adventures. So we handed over the keys to 8 very different, but very special creators and asked them to each launch a MINI in their own, unique way. MINI presents Launched by____
• 2

  MINI: Big LoveThe launch of a brand new brand platform, 'Big Love' is open-hearted, optimistic and celebrates the beauty of differences.
• 2

  Grenfell United #DemandChangeOn the second anniversary of the Grenfell Tower fire, we worked with Grenfell United to help them draw attention to tower blocks that still feature dangerous cladding and other safety problems. The organisation, which was formed by survivors and bereaved relatives of the disaster, is behind a series of projected messages that point to the unsafe conditions of many more tower blocks across the UK
• 54

  NIKE: Nothing Beats A Londoner
• 1

  20th Century Fox: The Shape Of Water
• 1

  20th Century Fox: Three Billboards Outside Ebbing, Missouri

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Work history

Group Communications Strategy DirectorAnomaly
Feb 2019London, United KingdomFull Time
Strategy DirectorMindshare Worldwide
Aug 2011 - Jan 2019London, United KingdomFull Time
Strategic lead on Nike uk // 20th century fox. My role focuses on creating meaningful, valuable comms experiences. This includes championing innovation, devising integrated channel ecosystems, using data to drive contextual relevance and to work towards best-in-class consumer experiences through human-centred design Work that I’m proud of: • nike.com/gb/en_gb/c/women/believe-in-more • campaignlive.co.uk/article/channel-4-launches-worlds-first-vod-ads-personalised-audio • beerforthat.com/beer-match

Skills

• Comms Strategy
• Communication Strategies
• Social Content Strategy
• Digital Expertise
• Strategy
• Media
• Communications
• Social
• Advertising
• Content Marketing

Awards

Cannes Lions Gold: Audience Targeting & Engagement StrategiesCannes Lions International Festival of Creativity
Nike: Nothing Beats A Londoner
Cannes Lions Gold: Brand StorytellingCannes Lions International Festival of Creativity
Nike: Nothing Beats A Londoner

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