Craig Stead
Available

Craig Stead

Group Communications Strategy DirectorLondon, United Kingdom
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Craig Stead
Available

Craig Stead

Group Communications Strategy DirectorLondon, United Kingdom
About me
I'm a strategist with over 15 years experience of media in all aspects, incl. ATL, digital, social, display and content I want to create things that people actually care about. Pretty simple really. I have both a strategic, process-driven way of working combined with a lateral, creative view of the world
Projects
  • MINI: Launched By
    MINI: Launched ByNormally we would throw a press conference to show off our new MINI models. Silk sheet reveals, the whole thing. But this year is different. And these 5 incredible cars couldn’t wait to get out where they belong — with people, around the world, on adventures. So we handed over the keys to 8 very different, but very special creators and asked them to each launch a MINI in their own, unique way. MINI presents Launched by____
  • MINI: Big Love
    MINI: Big LoveThe launch of a brand new brand platform, 'Big Love' is open-hearted, optimistic and celebrates the beauty of differences.
  • Grenfell United #DemandChange
    Grenfell United #DemandChangeOn the second anniversary of the Grenfell Tower fire, we worked with Grenfell United to help them draw attention to tower blocks that still feature dangerous cladding and other safety problems. The organisation, which was formed by survivors and bereaved relatives of the disaster, is behind a series of projected messages that point to the unsafe conditions of many more tower blocks across the UK
  • NIKE: Nothing Beats A Londoner
    NIKE: Nothing Beats A Londoner
  • 20th Century Fox: The Shape Of Water
    20th Century Fox: The Shape Of Water
  • 20th Century Fox: Three Billboards Outside Ebbing, Missouri
    20th Century Fox: Three Billboards Outside Ebbing, Missouri
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Work history
    Anomaly logo
    Anomaly logo
    Group Communications Strategy DirectorAnomaly
    London, United KingdomFull Time
    Mindshare Worldwide logo
    Mindshare Worldwide logo
    Strategy DirectorMindshare Worldwide
     - London, United KingdomFull Time
    Strategic lead on Nike uk // 20th century fox. My role focuses on creating meaningful, valuable comms experiences. This includes championing innovation, devising integrated channel ecosystems, using data to drive contextual relevance and to work towards best-in-class consumer experiences through human-centred design Work that I’m proud of: • nike.com/gb/en_gb/c/women/believe-in-more • campaignlive.co.uk/article/channel-4-launches-worlds-first-vod-ads-personalised-audio • beerforthat.com/beer-match
Skills
  • Comms Strategy
  • Communication Strategies
  • Social Content Strategy
  • Digital Expertise
  • Strategy
  • Media
  • Communications
  • Social
  • Advertising
  • Content Marketing
Awards
    Cannes Lions International Festival of Creativity logo
    Cannes Lions International Festival of Creativity logo
    Cannes Lions Gold: Audience Targeting & Engagement StrategiesCannes Lions International Festival of Creativity
    Nike: Nothing Beats A Londoner
    Cannes Lions International Festival of Creativity logo
    Cannes Lions International Festival of Creativity logo
    Cannes Lions Gold: Brand StorytellingCannes Lions International Festival of Creativity
    Nike: Nothing Beats A Londoner
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