MINI: Launched By

  • Craig Stead

Normally we would throw a press conference to show off our new MINI models. Silk sheet reveals, the whole thing. But this year is different. And these 5 incredible cars couldn’t wait to get out where they belong — with people, around the world, on adventures. So we handed over the keys to 8 very different, but very special creators and asked them to each launch a MINI in their own, unique way. MINI presents Launched by____