About me

Creative Strategist | Marketing Specialist | D&I Advocate | Problem Solver | AI Savvy I help brands unlock wider, more meaningful impact by developing neuro-spicy, effective strategies that weigh D&I and accessibility. My mission is to bridge the gap between brands with powerful voices and communities that often go unheard, creating inclusive, accessible spaces that truly resonate with audiences. Like my empathy, my work spans the spectrum from subtly intelligent to boldly disruptive, always with the aim of delivering profound value. This approach was recognised when I received the digital award for ‘Most Disruptive Concept’ through the esteemed Creative Equals x D&AD Disabled Creatives programme. By focusing on inclusivity and accessibility, I strive to inspire brands to connect authentically with their audience, transforming ordinary campaigns into extraordinary, impactful experiences. Even in my downtime, I'm all about shaking things up. Whether curating and hosting holistic workshops, or orchestrating virtual art exhibitions during Covid, I thrive on bringing people together and making waves in unexpected ways. I can sometimes be a little unconventional but what fun is marketing without a little dollop outside of the box! With an educational background in Law and Business Management, complemented by a stint with BSeen, active involvement in HelpBnk and more recently with Creative Equals, I'm not just about making business happen – I'm about making it fun, meaningful and impactful.

QuestionsProjectsExperienceTeam

Skills

• Creative Strategy
• Creative Brief
• Creative Conceptualisation
• Problem Solving
• Market Strategy
• Marketing Branding
• Marketing Consulting
• Marketing Communications
• Marketing Campaigns
• Copywriting

Education

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Joint Honours, Business Management and LawAston University
Jul 2024Birmingham, United Kingdom
Here I wrote my first ever piece, awarded a 1st, on intersectional corruption (with a focus on race) within the institutionalised context of policing powers. I developed the ability to understand different frameworks, analyse and present unique ideas that criticised or questioned the effectiveness of our legal system and understand on a deeper level how different people might exist within that. It helped shaped my insight and the direction of where I would love to have the most impact with my work.

Awards

Digital award for most disruptive conceptCreative Equals
Won the most disruptive concept award on a live brief response for Diageo’s Smirnoff brand!