Cristóbal Blanco García

Digital Director

London, United Kingdom
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Projects credited in

About me

13 years of digital creative experience, 9 of them running a digital agency. Producing end-to-end campaigns for clients in luxury, travel, and technology industries globally. Vast experience dealing with stakeholders at all levels in local and global agencies. Deeply involved in both Creative and Technical production with highly developed Business acumen, my hands-on experience extends to management, design, production, development, delivery and monitoring of global creative digital projects, websites, advertising campaigns and events. Passionate about digital innovation and working in multidisciplinary teams.

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  • Digital Advertising
  • Creative Management
  • Digital Design
  • Creative Strategy
  • Business
  • Campaign Execution
  • Production
  • Project Management
  • Client Management
  • Display Advertising

Companies I’ve worked with

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          Work history


          Digital Director & Co-founder

          Blanco Wächter

          Aug 2011
          • London, United Kingdom
          • Full Time
          • Co-founder of startup digital agency specialising in digital advertising campaigns and websites for high-end fashion, luxury goods and lifestyle brands. Responsibilities • Business Development, Forecasting, Budgeting, and P&L. • Account and Project Management and key point of contact for clients. Working alongside Global Marketing Directors and Creative and Tech Teams accross different territories. • Relationship management globally with Media Agencies, Publishers and Production Houses. • Leading Creative Concepting, Strategy and Development both for OOH and display advertising (Rich Media, Social, Affiliates, Retargeting, Branding, and Prospecting). • Lead Creative Technologist for development and execution of campaigns using Ad Tech such as DoubleClick/ GMP, Flashtalking, Sizmek, Celtra & AdForm. • Pipeline planning and resource management, including 2 designers and 1 developer.


          Campaign Lead - Consultant

          HOGARTH WW

          Aug 2015 - Sep 2018
          • London, United Kingdom
          • Freelance
          • Aug 2015 - July 2016 & Mar - Sep 2018 , London Global creative production agency, headquartered in London. Key accounts:, Emirates, Rolex. Responsibilities • Lead developer, presenting concepts and driving solutions while working with a 12 person development team. • Technical requirements gathering and project scoping. • Expert banner development using HTML5, JS, GSAP, Git. • Multi-language, multi-territory dynamic banner campaigns. • Development of a proof of concept internal tool for automated banner creation.


          Events Digital Designer & Content Manager - Consultant


          Jun 2015 - Jun 2020
          • London, United Kingdom
          • Freelance
          • Bespoke digital media & signage provider for global technology conferences of up to 20,000 attendees. Key accounts: VMware, Cisco, Splunk across Europe and North America. Responsibilities • Content design and management pre-event and on site (Barcelona, Berlin, Las Vegas, Orlando and San Francisco). • Liaising with clients in the final approval process. • Liaising and managing technology and creative output with third party suppliers. • Troubleshooting and working with teams in live, high pressure environments to ensure technology and content is accurate, adhering to brand guidelines and reliably displayed across the conference.


          Co-Founder & Operations Manager


          Sep 2013 - Nov 2015
          • London, United Kingdom
          • Full Time
          • Co-founded and managed this independent creative co-working space based in East London with capacity for up to 30 people, which served as the Head Offices of Blanco Wächter. Responsibilities • Lease negotiation with commercial landlord. • Management of suppliers.


          Digital Designer


          Nov 2008 - Nov 2011
          • London, United Kingdom
          • Full Time
          • Designed websites and evolved to specialize in digital advertising. Executed campaigns from strategy to final delivery of banners/microsite campaigns, with exposure to Strategists, Planners, Designers, Media Agencies, Traffickers and Publishers.



          BA (Hons) Visual Communication (Graphic Design)

          Middlesex University

          Sep 2005 - Jun 2008
          • London, United Kingdom



          Best Use of Digital

          M&M Global

          • Best Use of Digital for Net-A-Porter Live campaign.