13 years of digital creative experience, 9 of them running a digital agency. Producing end-to-end campaigns for clients in luxury, travel, and technology industries globally. Vast experience dealing with stakeholders at all levels in local and global agencies. Deeply involved in both Creative and Technical production with highly developed Business acumen, my hands-on experience extends to management, design, production, development, delivery and monitoring of global creative digital projects, websites, advertising campaigns and events. Passionate about digital innovation and working in multidisciplinary teams.
Projects credited in
- Net A PorterFor Net-a-Porter’s AW 14 advertising campaign, Wednesday presents the evolution of the “Doorways” campaign concept explored in previous seasons. Transitioning the focus away from Net-a-Porter’s outdoor delivery service, the campaign invites the viewer to experience ‘A Moment in Style’. Set against the intimate backdrop of the model’s home, the black and white images inspire familiarity whilst capturing the elevated mood of the season. Reflecting the ease and intimacy of the moment, model Daria Werbowy reclines alongside Net-a-Porter’s iconic black boxes. Shot in Paris by Erik Torstensson and styled by George Cortina, the campaign captures Net-a-Porter’s unique identity as a leading luxury lifestyle and fashion destination. Find out more about this project:7
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Digital Director & Co-founderBlanco Wächter
London, United KingdomFull Time
Co-founder of startup digital agency specialising in digital advertising campaigns and websites for high-end fashion, luxury goods and lifestyle brands. Responsibilities • Business Development, Forecasting, Budgeting, and P&L. • Account and Project Management and key point of contact for clients. Working alongside Global Marketing Directors and Creative and Tech Teams accross different territories. • Relationship management globally with Media Agencies, Publishers and Production Houses. • Leading Creative Concepting, Strategy and Development both for OOH and display advertising (Rich Media, Social, Affiliates, Retargeting, Branding, and Prospecting). • Lead Creative Technologist for development and execution of campaigns using Ad Tech such as DoubleClick/ GMP, Flashtalking, Sizmek, Celtra & AdForm. • Pipeline planning and resource management, including 2 designers and 1 developer.
Campaign Lead - ConsultantHOGARTH WW
- London, United KingdomFreelance
Aug 2015 - July 2016 & Mar - Sep 2018 , London Global creative production agency, headquartered in London. Key accounts: Booking.com, Emirates, Rolex. Responsibilities • Lead developer, presenting concepts and driving solutions while working with a 12 person development team. • Technical requirements gathering and project scoping. • Expert banner development using HTML5, JS, GSAP, Git. • Multi-language, multi-territory dynamic banner campaigns. • Development of a proof of concept internal tool for automated banner creation.
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- Digital Advertising
- Creative Management
- Digital Design
- Creative Strategy
- Campaign Execution
- Project Management
- Client Management
- Display Advertising