About me

With more than 4 years of experience as a creative director and marketer executive, Cristian Jofre had a truly global and intriguing career. As a part of the Marketing team at London Warehouse Events, I worked on the multiple award-winning festival Junction 2 (Boston Manor Park, London) and Elrow Town ( Trent Park) as well launching ION Festival in Dhërmi, Albania. In addition, I also worked on a number of indoor music events at some of Londons most respected venues such as Brixton Academy, Tobacco Dock, Magazine London, Village Underground, Fold and E1. I am the co-founder of Rhythm Labs, a music collective based in North/East London. Rhythm Labs is an independent record label and promoter, who look to unify communities through music and have a positive social impact on the communities which we operate within. We have worked with a number of artists including Space Dimension Controller, Holly Lester, Big Miz, Ceephax Acid Crew and Frankie Stew and Harvey Gunn. Our first release RL001, which features Alright - Graznya Biedron and Pedal - Provhat Rahman is being released on vinyl and digitally through all major streaming platformns Intriguing, due to a very unique assignment in Kabul, Afghanistan where Jofre managed a creative hub of producers and designers and launched 3 TV channels for the Moby Group in the Middle East. He currently resides between Miami Beach and Berlin and collaborates as a creative and marketing consultant & advisor for various global brands and cultural entities. Renowned for his visual innovation, Jofre and his team are the recipient of hundreds of awards for his promos and advertising campaigns, including accolades from Promax & Broadcast Design Association (BDA), the Cannes Advertising Festival, The One Show, D&AD FIAP, New York Festival and many other awards. He has also held the role of visiting professor and tutor at the National Film and Television School in London and contributed as an editor various publications, including collaborations with visual- culture publisher Gestalten: On air: The Visual Messages and Global Language of MTV and Latino Grafico: Visual Culture from Latino America. Skills I have expertise across a number of Digital Marketing platforms such as social media marketing including content creation using the Adobe Creative Suite, paid ads, community management and analytics. In addition, I have an in-depth understanding of CSM such as WordPress, Bluepark and Vantage while optimising SEO and SEM through Yoast, Google analytics and keywords. I have an excellent understanding of Mailchimp and how to optimise open and click-through rates. Vamk is the London based studio of animator Ucman Balaban, who specialises in motion graphics design and illustration. I studied Visual Communication Design at İstanbul Bilgi University and graduated with a massive passion for film and animation. Since then I worked as a motion graphic designer, commercial director and animator. I’ve worked on motion graphics projects for brands like Nike, Converse, Vice, Sony, CHP, IAF. Directed music videos for bands like Second, Ringo Jets and Higher Brothers.Beside working on projects like these i like to animate GIFS and shoot travel videos.

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Projects

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  Rhythm LabsResponsible for organising and overseeing the events, working with venues such as Mick’s Garage, Map Cafe, Colours Hoxton and booking artists such as Space Dimension Controller, Big Miz, Ceephax Acid Crew, Holly Lester, Frankie Stew and Harvey Gunn Responsible for creating creative and innovative marketing for digital and social media outlets such as Facebook, Instagram and Mail Chimp. Responsible for running paid adverts on social media sites, including A/B testing based on criteria such as
• London Warehouse Events (LWE)London's biggest underground event organisers, holding parties in unique and unusual locations across the city. Exclusive music promoters at Tobacco Dock. Worked on events such as Junction 2, Elrow, Abode, Hospitality, Horizon, Cuttin Headz, Fuse working with venues such as Finsbury Park, Boston Manor Park, Tobacco Docks, Drum shed, Fold and E1. https://www.facebook.com/LondonWarehouseevents/
• FoundationsWe were invited by Patterns to be a part of a team of promoters who are responsible for curating nights involving the best up and coming talent within the UK with a primary focus on bass music such as Grime, Garage, Dubstep and Drum and Bass. https://www.facebook.com/FoundationsBrighton/
• Trickstar RadioAs a part of Grass Roots, we held radio shows at Trickstar radio, where our residents would showcase their latest releases as well as the hottest tunes in House, Techno, Garage, Grime and dubstep as well as discuss some of the latest things happening in urban and youth culture. https://www.facebook.com/trickstarbtn/
• UP4An events management company based in Leeds working with some of the most respected venues in the north such as Canal Mills, Old Red Bus Stop, Mint Warehouse as well as being involved in Fools Paradise Festival and booking artists such as Mongo Hi-Fi, Playerz, Total Science, Ed solo, High Contrast and many more. https://www.facebook.com/UP4Leeds/
• Grass RootsAn events management company primarily focused in Brighton working with venues such as Patterns, Concorde 2, The Arch, Bau Wow and booking artists such as MJ Cole, Benga, Huxley, Zed Bias, Monki, CasisDead, Murlo, Paleman, DJ Barely Legal.

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Work history

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Head of Marketing, Programming and ProductionGRASS ROOTS
Dec 2015Brighton, United KingdomFull Time
- Develop a marketing plan highlighting the key action plan for the year based about physical and digital strategies and campaigns using sites such as Facebook, Instagram, Twitter posters and flyers. - Conducted advanced market and competitive research and analysis, highlighting opportunities and trends. - Responsible curating events, managing the projects and negotiating with artists such as Benga, Monki, Huxley, MJ Cole, Zed Bias and venues across Brighton such as Patterns, The Arch, Concorde 2, Sticky Mikes, Green Door Store - Worked with external graphic designers and videographers to create content for the social media accounts, which reinforced the brand identity and tone of voice of the brand as well as engaging followers strengthening brand loyalty. - Managed social media pages which included creating the events, creating engaging content, increase following and interaction on these social media pages as well as using their PPC tools to create targeted marketing messages to specific consumers on social media. - In addition I was responsible for reaching out to a number of influencers and media outlets on social media to promoter and cover the event on their pages in return for free tickets, allowing us to build up a mutually beneficial relationship. - Set KPI and ensured they were met by the team as well as finding ways to improve the KIP year on year to allow to business to grow.

Skills

• Creative Thinker
• Problem Solving
• Punctual
• Analysing Data
• Advertisement
• Music Management
• Marketing Management
• Microsoft
• Big Data
• Coding

Education

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Post-Graduate Degree in Marketing and Consumer PsychologyUniversity of Sussex
Sep 2017Brighton, United Kingdom
I am currently studying a postgraduate degree in marketing and consumer psychology where I am on track to receive a merit.
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BA (Hons) Business ManagementUniversity of Sussex
Sep 2014 - Jun 2017Brighton, United Kingdom
Results: 2:1 Key Modules: Organisational Behaviour And Human Resource Management, Marketing, Economics, Business Law, Key Concepts And Debates In Entrepreneurship, Accounting, Creativity Innovation and Technology, Business Management, Psychology of Forensic Science, Accounting for managers, Information Systems, Management of Innovation, Research methods for managers, Advertising, Project management, Operations Management