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UP4

  • Dak Shah

An events management company based in Leeds working with some of the most respected venues in the north such as Canal Mills, Old Red Bus Stop, Mint Warehouse as well as being involved in Fools Paradise Festival and booking artists such as Mongo Hi-Fi, Playerz, Total Science, Ed solo, High Contrast and many more. https://www.facebook.com/UP4Leeds/

Role:Marketing, Programming and Merchandise Manager

Responsabilities:
  • Develop an marketing plan which includes a traditional and digital marketing strategy and key action plan for the year
  • Planed, managed and overseen each event, managing a team of 15 promoters to drive ticket sales.
  • Conducting market research into - market trends, audiences, and pricing and competitor activities.
  • Worked with external graphic design teams to create marketing and merchandise content, production/décor and competition giveaways reflecting the brand identity and voice in these.
  • Managed the companies’ social media sites such as Facebook, Twitter and Instagram to promote each event, grow brand recognition and following, and creating a community with engagement and interaction between consumers. I was also responsible for using the PPC tools on these sites to communicate with segmented markets efficiently.
  • Negotiating with venues such as MINT warehouse, Canal Mills and Old Red Bus Station and liasioning with artists such as labels Playerz, Metal Heads, Mungo's HiFi.
  • Set KPI and made sure that they were being met by the team and promoters, as well as how we could optimise the marketing performance.
  • Was responsible for managing the marketing budget, ensuring that this was spent efficiently and on budget to ensure that the event was a success.

Key achievements:
  • Being invited to be apart of Fools Paradise Festival
  • Responsible for increasing the effectiveness of their PPC campaigns on social media site such as Facebook and Instagram, with the cost per engagement decreasing from £0.59 to £0.32 and increasing the reach of the advert by 14%
  • Responsible for curating, organising and marketing sell-out events with venue capacities of up to 1000 people across Leeds with total revenue of £23,500
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