Daljit Singh
Chief Design Officer/Co-founder
Daljit has worked with ANNA since its inception to distinguish its brand in the new world of challenger banks and admin apps by bringing a design-led approach to its business, product development and marketing.
A prolific creative director and business strategist, Daljit founded Digit, a digital design agency in 1996: bought by WPP in 2005 and went on to establish Conran Singh, with Sir Terence Conran, and creative consultancy The Happiness Company. Prior to joining ANNA Daljit spent 2 years as design strategy lead EMEA at FJORD (part of Accenture interactive) He has designed global strategies for Audi, HSBC, Microsoft, and Vodafone, co-curated an exhibition at The V&A Museum, launched his own sausage brand, won a D&AD Black Pencil, 2 BAFTA’s and appeared in the FT’s “Top 50 Creative Minds” twice.
Projects credited in
- The world’s first miaowing debit cardAs the new banks get swept up in the frenzied land grab for groovy card design, ANNA couldn't resist joining in. Each time you make a contactless payment listen out for the miaow. If you don't believe us, we made a behind-the-scenes film to capture the creative process of how we found the perfect miaow.11
- The Totally Expensable Freelancer Christmas Party - 11th DecemberANNA's hosting a Christmas party for creative industry freelancers, sole traders and all our dear friends in The Dots community. Partly because if you're freelance you might not have a party to go to :-( ...and also you can claim Christmas party expenses (within reason) when doing your tax return - how about that, eh?6
- Making our miaow great againAs you can see Pickles, the original voice behind ANNA's miaowing contactless card, became somewhat of a diva. Our agency head Tim Webb found him impossible to work with and we took the difficult decision to fire Pickles. ANNA has now launched a nationwide search for a new, more reliable cat by asking members of the public to submit a video of their cat miaowing via Facebook or Instagram with the hashtag #ANNAmiaow. The winning cat will be recorded and given the unique honour of becoming the ne8
- Hello Bristol!Calling all members of The Dots in Bristol! At ANNA we don't do standard meet-ups, we do Relight Your Fire. Come and join comedian and coach Sanderson Jones for a chance to get together, share your challenges of being an independent freelancer, entrepreneur or running an independent studio. You'll definitely have a laugh and re-connect with why you started doing it all in the first place. You might also sing (no miming allowed!). Drinks from 6pm with the main event kicking off at 6:30pm foll3
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