Making our miaow great again

As you can see Pickles, the original voice behind ANNA's miaowing contactless card, became somewhat of a diva. Our agency head Tim Webb found him impossible to work with and we took the difficult decision to fire Pickles. ANNA has now launched a nationwide search for a new, more reliable cat by asking members of the public to submit a video of their cat miaowing via Facebook or Instagram with the hashtag #ANNAmiaow. The winning cat will be recorded and given the unique honour of becoming the new contactless sound of ANNA.

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Team Credits

Tim Mitchell

  • Digital strategy and creation

Project Tags


  • C

    Chips films


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    ANNA Money
    Absolutely No-Nonsense Admin
    Tim Mitchell
    Digital strategy and creation
    Mat Laroche