Dan Germain

Group Head of Brand and Creative

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  • LocationUnited Kingdom

Projects

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About me

 

UK Designer of the Year 2014 : http://bit.ly/1kvEB97 I've worked at innocent since launch in 1999. In that time I've been responsible for building the brand from scratch, via copywriting, advertising, design (packaging, digital, office environment...), tone of voice and culture. I've worked with agencies and built an in-house creative team. I think we've done some great work. And the odd duff bit too. But that's normal. Specialties: copywriting, design, advertising, art direction, creative direction, digital/social, brand building, packaging, tone of voice, public speaking, awkward silences (that's when I'm thinking). Other things I've done: a 12 week stint as Visiting Creative Director at Wolff Olins in London (Spring 2013). In 2012 I did some work as a consultant, helping other businesses improve in the areas of creativity, tone of voice, being entrepreneurial, hiring the right people, writing adverts, etc. Clients included Dyson, Coca Cola, GOV.UK/GDS (UK government digital service) and MPC. In 2010 I was Visiting Creative Director at Method in San Francisco. Elected to D&AD Board of Trustees 2014-2017 http://www.dandad.org/en/new-look-dad-board/

Skills

 

  • Branding
  • Design
  • Creative Direction

Work history

Currently

Group Head of Brand & Creative

Innocent

Jan 1999
  • We make smoothies and other healthy stuff to help people live well and die old.

2013

Creative Consultant

Dan Germain Limited

Jan 2012 - May 2013
  • In 2012 I helped businesses in the areas of creativity, design, art direction, being entrepreneurial, digital, advertising, and everything else I've learned at innocent. Clients included Dyson, Coca Cola, GOV.UK/GDS (UK government digital service) and MPC.

2013

Visiting Creative Director

Wolff Olins

Jan 2013 - Apr 2013
  • A 4 month stint learning how a truly great agency works. My side of the bargain is to share what I know about building brands, especially through the power of words and storytelling. And also to work on some live briefs.

Education

1994

Geography

University of Cambridge

Jan 1991 - Dec 1994

    Awards

    2014

    D&AD Board of Trustees

    D&AD

    2014

    UK Designer of the Year