About me
UK Designer of the Year 2014 : http://bit.ly/1kvEB97
I've worked at innocent since launch in 1999. In that time I've been responsible for building the brand from scratch, via copywriting, advertising, design (packaging, digital, office environment...), tone of voice and culture. I've worked with agencies and built an in-house creative team. I think we've done some great work. And the odd duff bit too. But that's normal.
Specialties: copywriting, design, advertising, art direction, creative direction, digital/social, brand building, packaging, tone of voice, public speaking, awkward silences (that's when I'm thinking).
Other things I've done: a 12 week stint as Visiting Creative Director at Wolff Olins in London (Spring 2013). In 2012 I did some work as a consultant, helping other businesses improve in the areas of creativity, tone of voice, being entrepreneurial, hiring the right people, writing adverts, etc. Clients included Dyson, Coca Cola, GOV.UK/GDS (UK government digital service) and MPC. In 2010 I was Visiting Creative Director at Method in San Francisco.
Elected to D&AD Board of Trustees 2014-2017 http://www.dandad.org/en/new-look-dad-board/
Projects credited in
- innocent rugbyShort film to celebrate innocent becoming an official sponsor of the Rugby World Cup 2015. Some brands are just rugby. You're either rugby, or you're not. Director: Lois Hinx Writers: Dan Germain, Joe McEwan & Helena Langdon DOP: Edmund Curtis Sound: Frances Cullen Editor: Lois Hinx Starring: Dan Germain
Work history
Group Head of Brand & CreativeInnocent
We make smoothies and other healthy stuff to help people live well and die old.
Visiting Creative DirectorWolff Olins
-
A 4 month stint learning how a truly great agency works. My side of the bargain is to share what I know about building brands, especially through the power of words and storytelling. And also to work on some live briefs.
+ Show more
Skills
- Branding
- Design
- Creative Direction
Education
Geography
-
Awards
D&AD Board of Trustees
UK Designer of the Year