I'm a designer, avid film geek, and conceptual thinker. In a world of quick clickers and impatient scrollers, I’ll keep this short and sweet much like myself. I’ve worked with a wide variety of clients ranging from global brands to independent start ups across a range of disciplines from identity design, printed matter, digital to more conceptual designs. My approach to graphic design is simple, it’s as much about challenging yourself as it is communicating the values of the client. Design isn't just a job for me, it's a lifestyle. If I'm not working in the office, I'm enjoying working on personal projects in my spare time (between watching films).
- Harrods – Uniquely you, Together HarrodsClient: Harrods Whilst at PinkSquid we created five employee values based on research sessions from employees. These values we created are the behaviours and ways of working that we felt were of the most importance to Harrods. We then used these values to illustrate how people working at Harrods should be with each other, with customers, with suppliers and other stakeholders. Our main focus was to showcase the real people of Harrods. We created all the collateral for the launch, including in-d
- Frisbee InviteAn invite for a summer birthday party for the head of a close knit community. My client wanted something to reflect his fun and quirky nature that wouldn’t just be stuck on a fridge. I decided to make the invite interactive with a classic summer game that could also be used at the party.
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Lead Graphic DesignerPink Squid
London, United KingdomFull Time
Pinksquid are a multiple award-winning creative agency combining art with science to deliver beautifully intelligent employer branding communications. Working with international clients including Mercedes Benz, Jaguar, Land Rover, Vodafone, King, Harrods and nationally with Nando's, Boots and The White Company. My role sees me working on a variety of briefs across print, web, outdoor and ambient. Developing creative concepts, overseeing the wider art direction and design team and producing pixel-perfect executions. Making sure brand guidelines are followed at all times and work is produced to the highest of standards in the studio. Taking propositions and breaking it down to its simplest form, then exploring the visual elements and tailoring them to clients, candidates and their needs.
London, United KingdomFreelance
Designer working for BeeLoved, a small mother-daughter beekeeping start-up. Having initially designed and build their brand, I also worked closely with BeeLoved who wanted a strong online presence which led me to create their website and social media assets. BeeLoved are featured in small retailers so I developed their brand onto shop displays, exhibition stand designs for their events as well as their leaflets and display banners.
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- Creative Direction
- Brand Management
- Abobe Illustrator
- Graphic Design
- Logo Design
- Packaging Design
- Print Design