About me

Creative professional in the entertainment, brand identity, media and communications world. Savvy in data and analytics, meshed with intimate knowledge of cross-channel marketing.

PostsProjectsExperienceTeam

Projects

• HowTheLightGetsIn Festival

Work history

ConsultantMavens of London
Oct 2015 - Feb 2017London, United KingdomFull Time
- Presenting data analytics and digital media insights for FMCG brands using Google Analytics, AdWords, Facebook Insights, Twitter Analytics, YouTube Analytics, and other tools - Providing full-stack digital marketing support to several international clients with regular monthly reports presented to global brand managers - Conducting discourse analysis and social media listening using Brandwatch for personal care brands - Using big data to analyse national and international trends and create reports, including a published study of voter interests in the run up to the European Referendum, revealing methods to guide search and social media strategies
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Senior Digital Marketing ExecutiveThe Institute of Art and Ideas
Jan 2013 - Sep 2015London, United KingdomFull Time
Project lead for web presence of HowTheLightGetsIn Festival and IAI TV. - Responsible for $10k per month in AdWords campaign spend - Achieved +85% YOY growth in total subscriber base across all marketing channels HowTheLightGetsIn: - Drove annual growth rate of +50% YOY in online ticket sales - Coordinated digital marketing campaign for over 500 festival events with total online sales of over £190k IAI TV: - Doubled unique visitors YOY through SEO, Social Media and Outreach campaigns - Project managed website redesign resulting in 29% reduction in bounce rate

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Skills

• Charity Marketing
• Content Marketing
• Digital Marketing
• Social Media
• SEO
• Google Adwords
• Google Analytics
• SQL
• Campaign Strategy
• Digital Consulting

Education

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MA (Hons) Philosophy and Politics: Upper Second Class HonoursUniversity of Oxford
Oct 2009 - Jun 2011Oxford, United Kingdom
Completed a graduate course equivalent to standard three-year undergraduate PPE degree Wrote and orally defended two essays weekly on Political Sociology, Political Theory, History of Philosophy, Ethics and other courses. Awarded John G. Martin Scholarship.
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BA Philosophy & BS PhysicsUniversity of Hartford
Sep 2005 - Jun 2009Hartford, United States
20,000 word dissertation on scientific realism vs. anti-realism Awarded Regents and National Honors Scholarships Graduated summa cum laudae (equivalent to a 1st)