Creative professional in the entertainment, brand identity, media and communications world. Savvy in data and analytics, meshed with intimate knowledge of cross-channel marketing.
- Presenting data analytics and digital media insights for FMCG brands using Google Analytics, AdWords, Facebook Insights, Twitter Analytics, YouTube Analytics, and other tools - Providing full-stack digital marketing support to several international clients with regular monthly reports presented to global brand managers - Conducting discourse analysis and social media listening using Brandwatch for personal care brands - Using big data to analyse national and international trends and create reports, including a published study of voter interests in the run up to the European Referendum, revealing methods to guide search and social media strategies
Project lead for web presence of HowTheLightGetsIn Festival and IAI TV. - Responsible for $10k per month in AdWords campaign spend - Achieved +85% YOY growth in total subscriber base across all marketing channels HowTheLightGetsIn: - Drove annual growth rate of +50% YOY in online ticket sales - Coordinated digital marketing campaign for over 500 festival events with total online sales of over £190k IAI TV: - Doubled unique visitors YOY through SEO, Social Media and Outreach campaigns - Project managed website redesign resulting in 29% reduction in bounce rate
- Provided data marketing support to business development and marketing teams - Conducted analyses for books supply-chain and commercial projects
Completed a graduate course equivalent to standard three-year undergraduate PPE degree Wrote and orally defended two essays weekly on Political Sociology, Political Theory, History of Philosophy, Ethics and other courses. Awarded John G. Martin Scholarship.
20,000 word dissertation on scientific realism vs. anti-realism Awarded Regents and National Honors Scholarships Graduated summa cum laudae (equivalent to a 1st)